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Website Builder Battle Part II: Weebly vs. WordPress
Yesterday we started Part I by comparing Wix vs. SquareSpace. Because WordPress is so popular we had to include it in our comparisons for Part II, and Weebly seemed to be the right competitor because it’s very different than WordPress and is growing in popularity quicker than anyone imagined. In […]
Website Builder Battle Part I: Wix vs. SquareSpace
It’s important to keep in mind that WordPress isn’t your only option when it comes to a CMS/ website builder, and Joomla and Drupal are not your only alternative options. Both Wix and Squarespace have been blowing up in popularity over the last year for new startups and new bloggers, […]
Unpacking the YouTube Advertising Platform TrueView
These days advertising can be tricky. When it comes in the form of a pop-up or some other unsolicited form, people are likely to ignore it or just be annoyed, even if they would benefit from your services. So what if you could reach out to them with an advertisement […]
How B2B and B2C Copywriting Differs and Why It Matters
Though you may find yourself writing both at some point, B2B and B2C copywriting are very different. Each has an audience of its own, and thus requires its own tone, voice, and style. Understanding the different between the two can help you cater to your audience more effectively, so the […]
7 Characteristics of a Killer Homepage Web Design (With Examples)
If you think about it, your website, and especially your home page, are a direct presentation that you give your audience of your brand. There are many different characteristics that make a website great, but the homepage is the first thing that many users see. Even if someone does end […]
4 Ways to Brainstorm Winning Social Campaign Ideas (With SEO at the Forefront)
No matter what kind of campaign you’re designing, it should be your top priority to strategize with SEO in mind. When you are looking at any aspect of Internet marketing and campaigning, you want to be sure to keep your company’s SEO and rankings at the forefront to help guide […]
8 Reasons You Didn’t Quite Meet Your Website Goals This Year
As we get ready to (almost) enter 2016, it’s a good time to reflect on the goals that you met and those that you didn’t this year. You likely laid out a strategy at the start of 2015, so look back on those goals—which didn’t you meet? I can tell […]
For Entrepreneurs: When It Comes to Online Presence, What Should Come First?
When you’re first starting to manage your online presence as an entrepreneur, it can be a challenge to decide what to dedicate your time to and what order you should go in to make things happen. The way that many break it down is into three categories—Website, SEO, and social […]
Top 5 Reasons People Abandon Your Shopping Cart During the Holidays
As online shopping gets better and easier, more people turn to e-commerce sites to take care of their holiday shopping. What you want to avoid is people shopping around on your site, loading up their cart, and then abandoning before they actually make the purchase. Naturally this means that you […]
SEO Success with Long-Tail Keywords (and Why They Matter)
A huge part of a successful SEO strategy is diversity of SEO methods. In other words, it’s important that you’re focusing on all of your options when it comes to improving your rankings and not just the ones that are going to make the most difference or going to give […]