Conducting a comprehensive audit of your website, industry, competitors, search terms and Social Media presence.
Using multiple tools/software to do a complete audit of the above mentioned, will give us an accurate landscape of our challenges and priorities. Tools such as Google page load speed test, mobile testing, Core web vitals, SEM Rush, AHRefs, Google keyword planner, Google analytics, Search console and Adwords are just some of the tools used to do this comprehensive audit.
Having an In-depth conversation about your business model, profitability of products or services, industry trends, budget and revenue goals.
Diving deep into learning about your business model, services, products, profitability, competitors, geographical reach, and industry specific challenges. This is the time where we put ourselves in your shoes to understand what we would do, if this was our business. Getting a comprehensive understanding of day to day challenges, monthly and annual revenue/lead/sales goals, and identifying the businesses ideal target audience will give us all the info we need to lay out the perfect strategy.
After an In-depth discovery, we now have all the pertinent information to develop a very targeted strategy to improve the performance and ROI of your digital advertising budget.
Developing the right strategy is critical to ensuring a profitable advertising expenditure. The strategy includes identifying the correct source/medium to advertise on, what type of content, call to actions, ads, landing pages, geo targeting, audiences, budgeting, and key performance indicators. These KPI’s include cost per lead, cost per call, form submissions, traffic from different sources, time on site, sales and revenue, and many other indicators.
Implementing a controlled, and organized rollout of the identified strategy is not easy, and is the area where most agencies fail, causing wasted money, time and undue frustrations.
In our vast experience, having processes and procedures to implement the strategy developed, is one of the most crucial steps to a successful digital marketing endeavor. Our team prides itself on transparently communicating this rollout and walking through the client the whole process.