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Improve Your Meta Descriptions with These Simple Tweaks
Meta descriptions don’t always get the attention they should from marketers. But these snippets have a huge impact on both the quantity and quality of traffic you’re bringing in from SERPs. Well-written meta descriptions can bring you a steady stream of qualified leads, while bad ones will decrease your organic […]
Here’s How Often You Should Be Publishing on Your Blog
How often do you really need to be updating your blog with fresh content? The short answer: regularly. The longer answer is that it depends on your niche, audience, and goals. Here’s how to come up with a publishing rhythm that works for you. Factors to Consider When Blogging First, […]
How to Get More Insightful Replies from Your Customer Surveys
There aren’t many things worse than putting lots of time and effort into a customer survey just to get crickets in response. And even if your customers do take your surveys, turning their responses into actionable insights for your business can be tricky. If you’d like to get more specific […]
What are Micro-Moments in Marketing?
Today’s consumers aren’t in the habit of waiting for what they want; in the age of the smartphone, where information is at your fingertips and you can purchase virtually anything at the drop of a hat, businesses have the challenge of trying to keep up with this fast-paced consumerism and […]
How to Rank Your Products Higher on Amazon
Many entrepreneurs spend a lot of time and money worrying about how their business ranks on Google, but did you know that 3 times as many buyers search for products on Amazon as they do on Google? I know Amazon is the first place I go to check for product […]
How to Use the Google Keyword Planner in 2018 for Better Content
Coming up with new ideas and keywords for your content isn’t always the easiest task, especially if you’ve been creating content for a while. One way to come up with some fresh inspiration for your blog is to visit Google’s trusty keyword planner. Google overhauled this tool during the summer […]
10 Best Practices for Writing a Newsletter That Converts
Is your email newsletter worth the time you put into it? With the right approach, your newsletter can provide great ROI and drive conversions — but there’s an art to writing an effective one. Read on for 10 best practices that will help you create a high-converting newsletter. Know Your […]
White Labeling for Reporting: Why It Matters for Marketers Today
If you run a SEO or marketing agency, you know your team’s job involves more than just helping clients improve their sites. You’ve also got to be able to communicate the value of your work through regular reports. Showing your clients exactly what you’ve done for them helps your team […]
Forecasting For The Future: How to Track Google Algorithm Updates
Google changes its search algorithm about 500 to 600 times a year, with about 12 major updates in the past year. This means that they make changes at LEAST once a day, if not more. Those in the SEO world are probably familiar with the two of the most recent […]
Why Did My Organic Traffic Drop? 10 Likely Explanations
It’s never fun to log into Google Analytics and see that your organic traffic has fallen off a cliff. But SEO is constantly changing, and if you’ve had your website for a while, chances are good that you’ll have to contend with unexpected traffic fluctuations from time to time. The […]