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Importance of Finding a Post-Penguin Miami SEO Company
Miami SEO companies are not created equal. There are many companies that jumped into the internet marketing when they saw the opportunity. Sadly, many of these SEO companies in Miami, FLÂ are still utilizing some techniques & tactics that are far outdated and can cause a website harm.
If you truly want to learn how to properly assess a SEO company in Miami, than invest a few moments to read this blog post in it’s entirety. It can possibly help prevent the chances of your website receiving a penalty.
On April 24th of 2012, SEO changed greatly and would never be the same. Google released an update to its algorithm dubbed Penguin.
The logic behind Penguin is extremely easy for me to understand, yet many SEO companies refuse to update their techniques to reflect the ever changing algorithm. Why? Either laziness, lack of care, or the refusal to want to change. Let’s face it, some companies change with the times, others do not. This is what dictates which Miami SEO companies succeed vs. which Miami SEO companies fail.
How Penguin Works & How it Relates to Miami SEO
Miami SEO is one of the most competitive areas a business could target. On the contrary, Miami is rich with opportunities for the savvy business owner who sees the value of 100’s – 1,000’s of searches on a monthly basis.
Google Penguin targeted websites that had unnaturally high anchor text ratios. What does that mean? Let’s break this down because understanding the core element of Google Penguin will help you understand how it relates to the Miami SEO company you choose and solidifies the statement that all Miami SEO companies are not created equally.Â
An anchor text example is like the Google Penguin link above in orange. It is a clickable link that sends you to another website. Google tracks how many of these links a website has, and what the anchor text is.
A natural backlink profile will not have toxic levels of keyword rich anchor text ratios. Natural means having anchor text like the brand name of the company, the raw url link [www(.)WEBSITEHERE(.)com], brand + keyword, generic anchor text (click here, learn more, visit website, etc) and a small percentage has the actual anchor text of the keyword your going after.
Let’s say that we pulled in 100 random, average internet users, some of which know how to link to content, others do not, etc. If a company is going after the keyword Miami hair salon, the statistical chances of their backlink profile having 90% of anchor text saying Miami hair salon is highly unlikely. Many people would link with the brand name, the raw URL, visit website, etc.
As such, Google determined that those websites with an unnaturally high anchor text ratio was manipulating the algorithm. With so many factors in the algorithm, it is important to note that websites that link to your website is one extremely strong factor.
Avoiding Penalties by Engaging Miami SEO Experts
Building 1000s of low quality links with a high anchor text ratio will actually get your website penalized beyond repair. How do you fix it? Many experts agree you cannot. It is best to start with a fresh domain after being hit with a Google Penguin update.
Many businesses have very good domains that are aged and have not been abused by incompetent SEO companies. The last thing you want to do is risk your brand image to being penalized and missing out on the lucrative opportunity SEO can present to your business.
Finding a Miami SEO Company that has results post-penguin & post-panda is critical to achieving the ROI you not only expect, but demand.
Completing Your Due Diligence for Miami SEO Services
So how can you ensure you are not ending up with that SEO company in Miami who opened their doors just because they saw dollar signs and not because they have outranked multimillion dollar companies on Google?
- Search for a SEO company in your area. Make sure you see an image of the owner of the website. This is Google Authorship and will play a vital role in the future of SEO. Knowledgeable companies already have this implemented. I would not engage in conversation with any SEO company if Authorship is not implemented.
- When you searched for the SEO company on Google, you should only speak to the SEO companies that are in the Top 3 spots. If the company is good enough to rank in the Top 3 for any SEO type keyword, they should have competence.
- After complying with Rule #2, you will want to make sure that the SEO company has many case studies on their blog, useful information, ensure the blog is constantly updated, client SEO results, etc.
- Ask questions. Ask the company how did the Google Penguin update effect their clients? What did they do differently after Google Penguin? Do they offer custom ROI tracking?
- Client references! Ask for 3 different current customers. Ask the customers if they saw an increase in their rankings and how long it took. Ask about the transparency of the SEO firm. Are they providing monthly work reports? Monthly rank reports?
- Don’t sign a contract! There is 0 reason to sign a contract. A solid SEO company will set the expectations correctly and show you such good results & a return on your investment, you will not want to stop paying them.
- Does the company offer a SEO guarantee? If you are a local based business, your SEO campaign will require many hours of work, but many competent SEO companies will guarantee Page One placement within a certain period of time.
- Ensure the company practices whitehat SEO.
- Visit the SEO companies office and see how professional the work environment is.
Choosing the Right Miami SEO Company is Now Achievable
We hope this blog post has been informative and helpful in clearing up the confusion on how to choose the best SEO company in Miami, FL. SEO has changed greatly and there are still many great companies practicing SEO, sadly the majority are churn and burn type operations.
After following the steps highlighted above, it should let you feel at ease that you chose the right post-penguin Miami SEO services.