If your conversion rate is dropping, or you find yourself at the low end of “average”, try not to beat yourself up. Your conversion rates don’t necessarily reflect the quality of your product or the innovativeness of your business strategy. You could simply just be making some common mistakes that […]
Small business owners typically have a lot to juggle, and without the aid of a support network and large budget to help out. Between scheduling, managing projects, meeting deadlines, networking and more, it’s easy to see how you could become overwhelmed with the amount of daily tasks that need attention. […]
Remember, when social media first started? Good photos weren’t as big of a deal as who your friends were back then, but we were quick to catch on. Everyone now knows that images are so important to social media because if you want online attention, you have to catch your […]
In today’s world of technology, it’s nearly impossible to try and compete with all the other websites out there. You can do all the right things and be getting a lot of traffic to your website, but it doesn’t count for anything if people aren’t sticking around long enough to […]
Content marketing can be tricky. When it’s done well, it’s an incredible asset to build your brand, spread awareness about your business, and drive traffic to your website. When it’s done poorly, it’s a great way to quickly tarnish the reputation of your company and alienate your customers. And it’s […]
Ensuring that your website is effective and optimized for SEO is no easy task; there’s a lot of parts that need to be manipulated, and some are more important than others. You need to think about everything from your web design to the content you publish to your analytics software […]
Have you ever logged into your social media account to discover 2 hours later that you’ve just wasted a bunch of time? Everyone has. That’s why having a Successful Social Media Marketing Strategy is so powerful. If you have any type of business, don’t waste your time and money on […]
Live video may just be one of the best things to happen to business marketing in a long, long time. It’s changing the way brands interact with their audiences (for the better), and it’s absolutely FREE. It requires very little time and preparation, and the payoffs are huge. No wonder […]
If you aren’t getting the amount of traffic to your website that you would like, you may be wondering if you should start paying for it. PPC Ads can be added to a blog, website, or popular search engine so that you pay only when someone clicks on your ad. […]
Content marketing CAN be very expensive, and for a lot of small businesses this really limits what they’re able to accomplish. And for those companies that do have the extra funds, they often wonder if it’s worth it to allocate them towards creating content. The good news is, you can […]
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