The ease and usability of a website are one of the most important factors. You can design your website based on what you think consumers will respond positively to, but testing it out with live users is more effective. So how do you go about doing this? With so many […]
One of the fundamentals of a successful SEO strategy is great content marketing. Whether you’re a word wizard or can’t grasp the difference between a verb and an adverb, you’ll need to create high performing content on way or another. According to Content Marketing Institute, over 90% of businesses used […]
Planning and executing a successful SEO strategy takes time. That’s why a sudden drop in ranking is such a blow to most marketers and website owners. Thankfully, it’s possible to determine the cause behind it. Once you’ve discovered the reasoning, you’re able to look for solutions. Worry not, we’ve created […]
Key Performance Indicators (KPIs) are part of any marketer’s dialogue, but sometimes this can go completely over a non-marketer’s head if they are hearing the term for the first time. However with that said, it still doesn’t mean you should avoid discussing with your clients or leadership. When discussing how […]
The twenty-first century is all about branding. Whether it’s assessing social standards, consuming gravitate towards branded products that are popular in the market and the media. However, this brand image they are giving is nothing more than a representation of what the product has developed into over a span of […]
Entering the world of social media can be both exciting and frightening. That’s because this kind of marketing is obviously a great opportunity for any business, but also is a tricky world when something simple or small can become a huge mistake (or a huge success, we hope). In that […]
If the internet were a physical space, it’d look something like Best Buy on Black Friday. It’s a madhouse chockfull of people (and even more information). Every second information is being shared, posted, searched, and downloaded. Just look at Internet Live Stats, they show exactly how quickly the internet moves […]
The Internet has evolved tremendously since its inception, and with this change, the way we use the Internet to find information has changed. We know that search engines like Google and Bing use keywords to determine which information they’ll share with their users, but Google and other search engines have […]
We often turn to price declines as emergency measures to increase sales. The problem is that using too many discounts erodes the profitability of the business, and in addition to being something so used by competitors, its effectiveness is becoming less and less. Fortunately, with a little strategy there are […]
As with most important goals, engagement is not easy to achieve because it requires high doses of patience, a customer-centric approach, great service, and empathy with the user. The key is to gain the trust of the client gradually, but also have an understanding of where you stand on the […]
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