How often do you really need to be updating your blog with fresh content? The short answer: regularly. The longer answer is that it depends on your niche, audience, and goals. Here’s how to come up with a publishing rhythm that works for you. Factors to Consider When Blogging First, […]
There aren’t many things worse than putting lots of time and effort into a customer survey just to get crickets in response. And even if your customers do take your surveys, turning their responses into actionable insights for your business can be tricky. If you’d like to get more specific […]
Today’s consumers aren’t in the habit of waiting for what they want; in the age of the smartphone, where information is at your fingertips and you can purchase virtually anything at the drop of a hat, businesses have the challenge of trying to keep up with this fast-paced consumerism and […]
Many entrepreneurs spend a lot of time and money worrying about how their business ranks on Google, but did you know that 3 times as many buyers search for products on Amazon as they do on Google? I know Amazon is the first place I go to check for product […]
Coming up with new ideas and keywords for your content isn’t always the easiest task, especially if you’ve been creating content for a while. One way to come up with some fresh inspiration for your blog is to visit Google’s trusty keyword planner. Google overhauled this tool during the summer […]
Is your email newsletter worth the time you put into it? With the right approach, your newsletter can provide great ROI and drive conversions — but there’s an art to writing an effective one. Read on for 10 best practices that will help you create a high-converting newsletter. Know Your […]
If you run a SEO or marketing agency, you know your team’s job involves more than just helping clients improve their sites. You’ve also got to be able to communicate the value of your work through regular reports. Showing your clients exactly what you’ve done for them helps your team […]
Google changes its search algorithm about 500 to 600 times a year, with about 12 major updates in the past year. This means that they make changes at LEAST once a day, if not more. Those in the SEO world are probably familiar with the two of the most recent […]
It’s never fun to log into Google Analytics and see that your organic traffic has fallen off a cliff. But SEO is constantly changing, and if you’ve had your website for a while, chances are good that you’ll have to contend with unexpected traffic fluctuations from time to time. The […]
Do you want to save time and energy while improving your content? Finding the right tools can make a world of difference in how quickly you’re able to generate and publish high-quality blog posts, infographics, and other pieces. Here are 13 of the most helpful tools on the web for […]
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