A Pompano Beach web design team is probably a good place to start for a little sound advice, even if the idea of spending money on an upgrade seems a bit frivolous at the moment. Here are a few things for you to consider:

1. When was the last time you had your site re-designed? If it has been more than a year it is probably a good idea to re-vamp your website based solely on changes in Search Engine Optimization. There is probably no formula that shifts more frequently and rapidly than SEO.

If your site is not obeying rules laid down by Google, Yahoo! or Bing, it is probably not getting the rankings it needs to keep you visible, which means appearing on pages one or two of an Internet search.

Years ago, getting good rankings was a lot easier. These days, the major search engines find themselves in fierce competition with each other over not just delivering results, but results that are relevant and content-rich. Internet users want to know that the results returned to their search will provide the facts and information they need.

It is now about a site that has SEO running through its veins and one that represents your products or services better than the competition, with meaningful information. A great product without stellar SEO simply will not be found during an Internet search.

2. Do you even remember the last time you upgraded? If not, it’s safe to say that it’s been a good three years or more. In this case, the chances that your site is optimized for social media and mobile browsing are slim. Today, many Internet users are using tablets and phones for their Internet searches.

You want your site to appear on the first page of a search AND display properly on whatever mobile device is being used. A good Pompano Beach web design company can help fix these problems as well as make sure your site gets good rankings with the search engines.

3. Does your site effectively represent your service or brand? Think about it this way. If you walk into a store or an office for the first time and it looks drab and dated, what kind of the first impression will you get? Do you want to do business there? Are you confident in an organization that communicates, at first contact, that it is antiquated or neglected?

Similarly, your website communicates these things by virtue of how good it looks, how easy it is to navigate and how well it takes advantage of current trends. If it looks stale and dated, your site visitor will walk away with a click of their mouse.

4. Are you tired of looking at your own site?  If you are, that’s a bad sign. That means you are not representing your service or brand to its full potential. A great website is not just about looking good. It is about overall good web design. Pompano Beach, FL is a market that can be very unforgiving.

Why? Because people know they have got options. The first impression you make to a visitor, especially a local visitor, is critical to your success. If your site doesn’t even impress you, how will it ever impress them? That is why it is important to use a web design Pompano Beach, FL company because they know the market.

5. Are your conversion rates dropping? If they are, it is a sure sign of antiquity in your online presence. One reason could relate to how responsive your site is, displaying properly on a mobile device. Another reason could be broken links or pages that load very slowly. Perhaps your site does not make it easy for your site visitor to contact you. You want your site to provide your visitor with a great experience by making it easy to find the information they need.

Being an expert in internet marketing doesn’t require that you know everything. Google never releases their full algorithm and, if anything, they are more discreet about the changes than ever before. The only thing we can count on with Google is that they will always change to keep up with the times and continue to appeal to the average searcher. You have to be comfortable with change.

But this does not mean that you cannot be informed and active in promoting your site. Some best practices remain the same. However, if you know where SEO is headed and you have consumer needs in mind, there is no reason for you to struggle, big or small.

For big businesses though, there are some changes that you still need to make, even if they make more sense for small businesses.

There are SEO strategies for mobile that are strikingly different than what you may be used to. The key elements that make your site “mobile-friendly” are more important than ever before. Most buyers look and buy on their phones, but even if yours is an older industry, Google does not make exceptions. If your site is not mobile-friendly, your whole site will be penalized.

For bigger businesses, if you are not up on the times, you are already hurting. Whether or not Google penalizes you, people will become impatient if they have to wait too long and they will leave your site without buying. If you are a big company, it simply looks inappropriate. If anyone, it’s the big guys who can afford to make these necessary changes.

You may work in an industry where you get millions of hits worldwide. So local tactics may seem inapplicable for your site and our internet marketing services. But again, Google does not make exceptions for certain kinds of sites. People are looking for services and products in their area.

So you may need to optimize for multiple areas, but you need to focus on local SEO. Just look at all the mentions of “let’s go local” on Facebook, Google+, restaurant ads, and more. People are obsessed with supporting their communities, and Google has no choice but to follow suit.

No matter where you live or what you do, eliminate black hat techniques if you have not already done so. Hire our reputable internet marketing services to weed out bad links and other past remnants of your black hat history.

Whether it was an internet marketing firm, a competitor, or you who ultimately took this approach, you have to clean up your site as quickly as possible. Google is figuring out what companies do to try to cheat the system. It’s possible that you simply haven’t been caught yet. But it’s better to change now before your luck runs out. Algorithms are becoming more sophisticated, and doing things the honest way is part of catching up.

Content is king, and for internet marketing, nothing is more important than great, readable content. Instead of focusing on keywords so much, use natural language that makes sense. Yes, you will still need to include your location, which may seem awkward sometimes. But if you keep readers engaged and write content that you know people want to read, you will be off to the right start.

If you are looking for SEO services that you can trust, you are in the right place. You can do your research to find out what you should look for. The truth is that it will take some time to see results. You will not rise to the top overnight, and you still need to make early investments to lay the groundwork.

Once you do, we know that you will see that we have the expertise necessary, and we are willing to do the work to help you to get the SEO benefits that you are looking for. Give us a call today to let our experts help improve your internet marketing techniques.

Simply put, you need a Pompano Beach website design team that understands the importance of your overall reputation and can provide the best possible experience for your visitors. You need a site that is responsive across platforms and caters to all of your visitors’ browsing habits. If your site is not delivering that, it’s time for a new, professional website design.

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