The Marketing Cartel - Your Digital Marketing Agency

BOCA RATON WEB DESIGN
COMPANY

Professional And Affordable Website Design Services In Boca Raton

#1 Rated Website Design company providing a full range of Website Designing solutions to help businesses improve online visibility.

Get My Free Proposal

We just need a little info to get Started

In a hurry? Give us a call now at (754) 229-3342

Increased Conversion Rate

Increased Traffic

Increased Revenue

Boca Raton Web Design

Boca Raton Website Design Company — Your Local Solution

Optimizing User Experience: A Critical Factor

All Boca Raton web design companies are not considered equal. “Do I need a new web design?” If you have to ask yourself that question, you probably do.

At a minimum you should be consulting with a competent web design Boca Raton, FL company and listen to what they tell you.

There is probably no web site that could not use a little tweak here and there but let’s look at the major issues and let’s look at them from the most important of perspectives – that of the people who visit your site.

Optimize your user experience and your site will convert visitors into leads/sales.

People are very unforgiving when it comes to poor web site performance. If the site is clunky, slow, difficult to navigate or just plain ugly, they are not going to stick around.

One quick click of the mouse and they have moved on to a competitors side. Internet users want the site to look fresh and inviting. They want to find what they need immediately and they don’t want to wait around forever for pages to load.

The era of the World Wide Wait is over. Now, it is all about easy access and speed. Deliver that and you will do well. If you do not, you will never reach as many people as you could otherwise. Choosing a Boca Raton web design company with experience in marketing will help your website deliver compelling call to actions to assist in increasing inquiries.

These things translate into a formula that will either make or break your brand. Coupling an easy user interface (UI) with an excellent user experience (UX) is critical, which is why working with the right Boca Raton website design company is equally critical.

User Interface (UI)

UI is the objective end of web design. Boca Raton, FL business people who master this concept in their web presence will always have an edge over those who do not — regardless of the product or service is being marketed. UI has everything to do with presentation and functionality.

A website with a good UI is easy to navigate and has pages that open and load quickly. Content is organized, not too busy and is adaptable to both desktop and laptop computers, as well as a variety of mobile platforms. With over 15 percent of Internet users doing searches and looking at websites from mobile devices, such as smartphones and tablets, it is important that your website formats to display correctly.

User Experience (UX)

UX is more subjective. It has to do with how your site makes the user “feel” about it. This is why you want your UI to be impressive – you want your visitors to be impressed. You want each page of your site to illicit an emotional response that tells visitors, subconsciously, that they belong there.

It will cause them to linger, to explore, to click through the pages and, eventually buy something or request information about your products or services. A good Boca Raton website design specialist understands this and can help optimize your site’s user experience by optimizing UI.

Why is the right balance between UI and UX so important? Think about the reaction you have when you walk into a physical store or office. The décor, the condition of the merchandise or furniture and the appearance of the employees tells a lot about that business. When you interface with that company against a backdrop that seems careworn or just plain disorganized, it negatively impacts your experience of doing business there.

Conversely, a workplace or store that is well-organized, modern, looks new and vibrant does the exact opposite. Your experience in that instance is very positive. You want to be there. You want to interact with the environment. So it goes with your website. NoRiskSEO.com is also the top ranked Boca Raton SEO Company!

The bottom line is simple: a site that harnesses the power of the right balance of UI and UX is one that converts and that is the ultimate goal of having a presence on the web in the first place. If you aren’t sure your site has that balance, call your trusted Boca Raton web design company and see what they tell you. Your visitors and your bottom line will thank you.

We can Improve your Web Design!

When you hire our website designers, we can help you improve the overall look of your site, which is very important. Along with our help, you can make sure that your site visitors can immediately find what they are looking for.

If a user visits your site and they cannot find what they are looking for (or they don’t see something that interests them) they will move on to another website. That means that you can lose paying customers by having a poorly created site.

To capture the attention of potential clients, you need to make sure that they can find what they are looking for. If they can easily navigate through your website, chances are much higher that they will follow through with your call to action. When you hire our designers, we will be able to help you improve your web design. We can do this by:

Engaging your visitors
Creating your brand logo (if needed)
Link your home page to your logo
Eliminating clutter
Create proper navigation
Choosing the right colors, fonts, and pictures

If you would like to learn more about our team, give us a call today!

Avoid Clutter on Your Site Pages!

A lot of people think that when creating their website that the more pictures, content, and pizzaz they add the better it will look. However, this is not the case. If you add too many visuals on your web pages, you can push potential customers away from your brand and product.

When you overly engage your site visitors, they won’t be able to take your call to action into consideration, and they will quickly exit your site once they become overwhelmed. To keep visitors’ on your website you will want to-

Make sure that you do not have more than one call to action per page
Avoid visual clutter on each page competing on one page
Be sure that your call to action can easily be understood

On your landing pages, you will want to limit the amount of links and options that are placed on each page. Second, you will want to make sure your page is evenly spaced out so that all of your information flows smoothly. By doing this, your customers will be able to see every detail that you want them too.

By following these tips and hiring our team, you will be able to increase the amount of return visitors and customers that you have to your website. All of this may seem overwhelming, but we can take care of it all for you!

Create a Responsive Web Design

You will want to be able to get the most out of the mobile version of your site since many people view sites from their phones. Making sure that your site looks good on mobile devices and desktop computers is crucial to your success. By creating a responsive web design, you can make sure that your visitors will be able to view your site regardless of where there are.

In the past, the only way to make your site viewable on mobile devices was by creating two separate pages. If you don’t want to worry about two different web pages, we can help! We can make sure that your website is optimized for both desktop computers and mobile devices. To get in touch with one of our web designers at our Fort Lauderdale SEO Company, give us a call today!

How can our Website Designers Help you?

Web design and SEO practices are constantly changing with different trends and ever changing algorithms. When it comes to creating a website that will make a professional impression, you will always want to make sure that you keep everything up to date and on trend. At The Marketing Cartel, we can help you create a website that is up to date. In order to engage your site visitors, you will want to make sure that your site is-

Organized
Neat
Fresh
Fun
Engaging

When you hire our team, we will be able to take over your website and ensure that you always have original and relevant content. We will do everything that we can so that you can be ranked in one of the top spots on the search results page. Our team has tips that can help you make sure that your website is prepared for any visitor who stops by. We know that you are busy trying to run your company. If you don’t have enough time to take care of your website as well, give us a call. We can help!

Get a Free Custom Quote for Your Business by Calling: 1.(754) 229-3342

What Makes A Website “Good”

The majority of business owners don’t even realize that their website isn’t “good”. A good website is much more than an aesthetically pleasing website design. Sure, aesthetics are important and our world-class website design team will work closely with you to design a website that represents your business and “wows” your customers. But more importantly than how your website looks is how your website performs.

Is your contact information up-to-date? Are your phone numbers, address, and driving directions correct? How about your email address and social media links? You’d be surprised how many websites our team sees a day that has the most basic information about their company incorrect on their website.

Are your forms working correctly? If so, how many form submissions and phone calls are you getting on an average week? Are you answering your form submissions and calls in a timely manner? Do you even know where your form submissions are going? We see hundreds of business owners every month who either can’t answer these simple questions or simply don’t know the answer. If this sounds like you, then you should call the Marketing Cartel today for your free website analysis or website design consultation.

What Does Google Consider A “Good” Website?

Google has an algorithm with a series of ranking factors to rank your website amongst your competition. At the Marketing Cartel, our team knows those Google ranking factors and understands how to apply them in the form of website design and a subsequent SEO campaign.

So what are the ranking factors for Google? We’re glad you asked.

Consistent, engaging content: Some business owners think once they’ve created a website they’re all done and there’s nothing else to do. This couldn’t be more incorrect. Our team will build you a website with the proper structure in place to give you the ability to create blogs and other forms of engaging content on a monthly basis. If you don’t have the time to write content, check out our award-winning SEO services for more information.
Meta Titles & Meta Descriptions: Meta titles and meta descriptions fall under a category called on-page SEO. On-page SEO or on-site SEO is the practice of optimizing elements on your website in order to rank higher and earn more relevant traffic from Google and other major search engines. One of the largest components of effective on-page is the optimization of the titles and meta descriptions using keywords that you want to rank for. Our team of SEO experts offers this optional service as part of our SEO marketing services for our website design clients.
User Engagement: A massively important aspect of ranking on Google is how well your website engages with its users. Google wants to offer its customers the very best results when it comes to searching on its platform. So why would Google rank your website number 1 on Google when your customers are routinely not engaging with your website or are bouncing off your website as soon as they land? They wouldn’t. Our team ensures that your website design is structured in a way that not only aesthetically appeals to your customers but also engages with them, keeping them on the website long enough to convert into a lead.
Internal Links: Do you ever go to a website and find yourself having a hard time finding what you’re looking for? Of course, you have. When your customers go to your website you want a proper internal linking structure in place to make navigating between product and service offerings and since that’s what your customers want, that’s what Google wants.
Site Security: You wouldn’t stay in a hotel or an Airbnb with a broken lock on the front door, would you? So why would you visit a website with no security either? You wouldn’t. Although it may sound obvious to you, many business owners forget to keep up with their website security and inadvertently negatively impact their rankings, not to mention significantly decreasing their website traffic and lead flow.
Page Speed: How many times have you clicked on an ad or a link to a website expecting the page to promptly load only to find yourself impatiently staring at the spinning favicon on the navigation bar or loading screen over and over before giving up? Our guess is more often than you may even realize. Google wants the websites they rank high on their first page to promptly load for their customers. If your website is slowly loading from page to page, you’re hurting your rankings. Our team of website developers has the knowledge to design a website in order to load at blazing speeds. Additionally, we offer website hosting packages for our web design clients on our dedicated services to ensure fast speeds and advanced 24 security.
Mobile-Friendly/Mobile-First Website Design: It’s 2022, and everybody is using a cellphone. Okay, not everybody uses a smartphone, just 7.26 billion people, or 92% of the world population. Over 50% of B2B inquiries were made on mobile last year. Mobile phones generate over 55% of website traffic. Why would you design a website with anything other than a mobile-friendly structure? Google has shifted its focus to a mobile-first world, an approach that means your website should target mobile visitors first.
Schema Markup: Schema markup is the modern version of meta tags, it’s a code that good website designers and developers add to every website they create. Our team uses schema to serve more visual search results on Google such as structure snippets. If you’ve ever seen search results that list out a website's main pages or highlight areas of importance then you’ve seen the benefits of schema markup. Not only does Google love when a website utilizes this best practice but as an added benefit schema markup can make your website stand out amongst its competitors.

There are dozens of several other ranking factors that Google takes into consideration when ranking your website amongst your competition, all of which are thoughtfully included in our customized SEO marketing campaigns. To learn more about a website design and the many other marketing services the Marketing Cartel has to offer, such as social media marketing, pay-per-click (Google Ads), Google My Business optimization, and more, contact your local experts in Boca Raton at the Marketing Cartel today.

Want to discuss your project?

(754) 229-3342