How to Be Successful at Social Media Marketing Strategy

Have you ever logged into your social media account to discover 2 hours later that you’ve just wasted a bunch of time? Everyone has. That’s why having a Successful Social Media Marketing Strategy is so powerful. If you have any type of business, don’t waste your time and money on billboards, fliers, or magazines, where hardly anyone is looking. The smartest thing you can do in the coming years is to market your business through social media. According to MarketWatch,

“Americans spend more time than ever watching videos, browsing social media, and swiping their lives away on their tablets and smartphones. American adults spend more than 11 hours per day watching, reading, listening to, or simply interacting with media, according to a new study by market research group Nielsen. That’s up from nine hours, and 32 minutes just four years ago.”

How to Optimize Your Social Media Marketing

In order to be successful at social media, you’ve got to be creative, have great content that adds value to people’s lives, and you must be consistent. This requires a well-thought-out plan and creating a brand that represents who you are. It can also be very time-consuming, as the more engagement you receive, the more you’ve got to put out there, and vice versa. Keeping your brand consistent across Facebook, Instagram, YouTube, Google, and more are essential to helping people recognize you. Additionally, using maps, images, and keywords as much as you can make it easier for people to find you. The following tips are more ways that you can improve your social media marketing strategy.

• Identify Your Goals
  • Create realistic, measurable goals that are specific. Rather than just hoping for “more business,” write down the exact figures that you wish to reach as a result of social media marketing. Reassess your goals each month to make them more attainable or a little more ambitious, based on how you did the month before.

• Identify Your Audience
  • Figuring out who your ideal customer is can be hard if you are willing to take any business that comes your way. However, while you can still accept all the business, having a specific customer type in mind will help you stay focused on what message to put on social media. Consider how you can solve the problems of your ideal customer and what value you can add to their lives through your message or product.

• Select the Best Platforms
  • Once you know your audience, you can narrow down the social media platforms to the top 2 or 3 that they use the most. Are they on LinkedIn more than Instagram? Or is your audience younger, and more likely to be found on Snapchat? Since just about everyone is on Facebook, it’s a good idea to have a presence there, and then on 2 or 3 other platforms.

• Be Consistent
  • Think of the content you create and put out into the world as an experiment each time. How much engagement are you getting? And why? Most people love to see the personal, relatable side of anyone, making them feel like there’s a real connection, and they aren’t alone in their problems. If you notice more engagement when you share personal thoughts and a picture of your face, maybe take the time to create more individualized content, always relating it back to your business in some way.

• Collaborate
  • People are changing the way they shop, trusting influencers’ recommendations more than anything else when looking for a product to buy. If you can collaborate with a well-known influencer who is happy to promote your product for a price or a free sample, their thousands of followers will be quick to purchase your product, or at least find out more about your business.

Our Services

With The Marketing Cartel, social media can be something that you no longer have to make time for. Our services below help you in every aspect of social media marketing and can ensure that you’ll receive the return on investment and increased customer engagement that you’re looking for.

• Social Media Strategy
• Social Media Implementation
• SEO Blog Content Creation (If Applicable)
• Management of Social Accounts (Responses, Communication, Outreach, etc.)
• Clean Website Social Integration (If Applicable)
• Ideal Prospect Analysis & Planning Engagement with this Group
• Social Media Activity Reporting

At The Marketing Cartel, we take the time to assess your business needs and come up with an individualized campaign. We put considerable thought into each client and conduct a needs analysis with them. This way, you receive the personal help you need, with your specific situation and goals in mind. With monthly reports on how your business is doing, you’ll never have to wonder if investing in our services was the right move. We will save you time, stress, and money by implementing your social media marketing strategy, staying consistent with branding and posting, creating amazing content, and engaging with your audience.

Simply put, we will do a great job at representing you on social media, so you don’t ever feel like you have to be in two places at once. Let us spend hours online while you continue building your empire in the real world. Contact us today for a free quote.