Are Pay-Per-Click Ads Worth It?

If you aren’t getting the amount of traffic to your website that you would like, you may be wondering if you should start paying for it. PPC Ads can be added to a blog, website, or popular search engine so that you pay only when someone clicks on your ad. Figuring out whether or not it is worth it is easy when you follow this quick match formula from Entrepreneur:

“Before you start a PPC campaign, figure out what a customer is worth to your business, and what you are willing to spend to get that customer. For example: ‘A customer is worth about $100 to my business, so I am willing to spend $50 to get that customer.’ Since no business can convert every lead, use a formula based on a conversion rate to determine what you can pay for leads. In this example, if you can convert 1 in 10 leads into paying customers, you’d pay $5 per lead”.

Using this formula, you may realize that pay-per-click ads are doable on your small budget and in fact, may be extremely worth it for the number of conversions you receive. Here are some other reasons why pay-per-click campaigns are helpful if done right. 

 

• You Can Use PPC on a Budget: You don’t have the traffic you want, which means business isn’t exactly booming, which means marketing funds are low. However, if you don’t invest in your business now, no one will be investing in your business later. Use PPC to target visitors effectively. Think of the ideal customer you would like to attract. Where do they live, what’s their demographic, what time of day they are online, and what keywords would they use to search for you? Use those keywords and filter them over and over again until your target audience has no choice but to click on your ad. 

 

• Track and Retarget: One of the attributes that make pay-per-click ads cost-effective is the ability to track who is clicking on your ad, and at what time. This allows you to assess how your ads are doing and if you need to change them. Retarget those who visited your site but didn’t buy anything by sending them an invitation to come back.

 

• Results are Fast: You could be first on Google’s list of businesses if you know how to properly use pay-per-click advertising to your advantage. Unfortunately, many people spend money but don’t know what to do and end up feeling like their PPC ad was a waste. Taking the time to analyze each click and modify keywords is crucial to maintaining a competitive edge online. 

 

• PPC Management: If you don’t have the time, patience, or know-how to manage your PPC campaign so that it is as effective as possible, you should hire an SEO expert, like The Marketing Cartel. “We constantly tweak our clients’ accounts by creating a custom high-converting landing page, eliminating keywords that do not convert, and implementing A/B testing. By doing this, our clients enjoy an instant boost in leads.” Our PPC Management Services Include the:
  • • Campaign Creation
    • Keyword Research
    • Ad-Group Creation
    • Ad-Copy Creation
    • Custom Landing Page
    • Custom Landing Page Content
    • Bid Management
    • Monthly Reporting on Impressions, Clicks, & Conversions
      

      The Marketing Cartel

Not sure if hiring someone is in the budget? Do the simple formula mentioned above to see what you can realistically afford and just try it for a month or so. If you don’t get the results you want on your own, let our PPC experts help you. We’ll save you time and money while increasing lead traffic to your site. 

“If you deprive yourself of outsourcing and your competitors do not, you’re putting yourself out of business.” Lee Kuan Yew.

If you haven’t figured this out by now, trying to do everything yourself just leads to overwhelm and exhaustion. When you delegate jobs you don’t know how to do (or don’t have time for) to a team of experts, you’re able to spend your time being the expert in your field. Your job is to focus on continuing to run your successful business and reap the rewards of outsourcing when you need to. You’ll soon realize that investing in your business was the best thing you ever did for it.  Call us today at (754) 229-3342 to learn how we can help you.