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Dynamic Content: The Pros and Cons and When’s and Where’s
To many, Dynamic Content is the future and for good reason. Differentiating itself from more blanketed marketing ads and emails, dynamic content can grow, adapt, and develop day after day and eventually funnel customers to the exact place you want them to be. According to Demand Metrics, over 78% of […]
Your 2019 Holiday Gift Guide for Digital Marketers
Gone are the Halloween costumes, jack-o-lanters, and Thanksgiving leftovers (hopefully). It’s no secret that Christmas is right around the corner. Several gift guides are available for the mom, grandma, manly man, and best friend in your life, but what about the creative, innovative, social media influencer? Check out this gift […]
Cut Through the Confusion in Google Analytics by Looking at these 7 Metrics Only
With over 50 reports available in Google Analytics, it can be overwhelming to determine which reports and metrics to focus on. It’s no secret that Google Analytics is an incredibly helpful, insightful, and (mostly) free tool for business owners, but if you don’t know how to use it, it’s not […]
How To Nurture Your Leads: A Simple Breakdown
What Is Lead Nurturing? Lead nurturing is the process of building a relationship with someone who is interested in your business and has the potential to become a paying customer. You don’t have to leave it up to chance to see whether or not a person is going to make […]
How Much Is Too Much? Frequency In Email Marketing
Email marketing can be a great way to reach a large audience and turn leads into customers, but it can also be an easy way to alienate your audience if you don’t use emails correctly. 69% of users unsubscribe to promotional emails because their inbox is bombarded, so the frequency […]
A Summary of the 4th episode of SEO Mythbusters
In this 4th episode of SEO Mythbusters, Google’s Martin Splitt talks with Ada Rose Cannon, a web developer advocate for Samsung. They discuss a variety of issues pertaining to website performance and usability, including: Mobile web and web on low-end devices How performance metrics relate to ranking factors How […]
SEO Mythbusting: A Summary of the Third Episode of the New YouTube Series by Google Webmasters
In this third episode of SEO Mythbusting, Martin Splitt meets with Jamie Alberico, the SEO Product Manager at Arrow Electrics, to discuss SEO and JavaScript. There are a lot of myths about Javascript that need to be debunked, including “is JavaScript the devil?” and thankfully Splitt tackles them all here […]
5 Reasons That Explain Why Your Conversion Rate Is So Low
If your conversion rate is dropping, or you find yourself at the low end of “average”, try not to beat yourself up. Your conversion rates don’t necessarily reflect the quality of your product or the innovativeness of your business strategy. You could simply just be making some common mistakes that […]
The 5 Best Organizational Apps for 2019
Small business owners typically have a lot to juggle, and without the aid of a support network and large budget to help out. Between scheduling, managing projects, meeting deadlines, networking and more, it’s easy to see how you could become overwhelmed with the amount of daily tasks that need attention. […]
The Importance Of High-Quality Photos & Videos On Your Website
Remember, when social media first started? Good photos weren’t as big of a deal as who your friends were back then, but we were quick to catch on. Everyone now knows that images are so important to social media because if you want online attention, you have to catch your […]