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Tips to Drive More Web Traffic through Social Media
The internet has become a hub for all of our lives, with social media being one of the most popular ways to connect with people. For businesses, this is an opportunity! Social media has become one of the most popular ways to connect with audiences on the web today. The [...]
How To Increase Traffic With Internet Marketing
The internet provides many different avenues for businesses to market their products and services: social media (Facebook, Twitter), search engines (Google Ads), online word-of-mouth advertising through blogs or forums, etc.; but no matter what avenue you choose, there are some basic tips every small business should follow when promoting themselves [...]
The Importance Of Social Media Marketing
Social media marketing is a phrase used to describe the process of gaining website traffic or attention through social media sites. The term ‘social’ refers to user-generated content on websites such as Facebook, Twitter and YouTube. Social Media Marketing (SMM) differs from search engine optimization (SEO), which optimizes your presence [...]
How to Use Google My Business to Boost Your Content & SEO: Complete Guide
The easiest ways to help improve your content & SEO is through Google My Business. This essentially allows you to claim ownership over a location that relates to your business or website and then utilize it for all sorts of optimization benefits. One of the most important features in Google [...]
7 SEO Metrics That Actually Matter
SEO metrics can be overwhelming and confusing. But when you start with the basics, it's easy to understand what matters most in your process of ranking higher on search engines like Google for targeted keywords. In order to succeed as a business or agency these days, you need an online [...]
Google My Business Ranking Factors for 2021
Google is constantly improving their algorithm, and keeping up to date with the latest industry standards. One of the most important ranking factors for local businesses today are location accuracy and distance measurement when it comes to mobile searches. How to Optimize your Google My Business Profile There are a [...]
Domains, Subdomains & Subfolders – When to Use
What is a Subdomain? A subdomain is a subset of a larger domain. Example: Keyword.YourDomain.com To understand the subdomain concept better, take a look at this domain dissects. A complete domain name will include the Top Level Domain (which in this case is .com), the Second Level Domain (SLD), and […]
Trade School Advertising Strategies
After a decade of nagging about how important attending a 4-year university is, students are finally beginning to realize that it may have all been a lie. While you had to have a degree in the past to have any hope of earning decent money, that is no longer the […]
A Collection of the Top Marketing Campaigns in 2019
Companies and brands have been seeking ways to get more creative and connect with consumers on different levels as the number of those who distrust advertising and media continues to climb. 2019 proved to be full of creative, effective, and emotionally appealing campaigns. Here’s a roundup of some of the […]
Popular Link-Building Tactics to Avoid
Before the launch of Google Penguin in 2012, websites were violating Google webmaster guidelines with black hat SEO tactics. Many people were paying for links to boost their website rankings. As part of Google’s algorithm, Penguin seeks to catch those websites engaged in link scheming. In order to organically build […]