What is a Subdomain? A subdomain is a subset of a larger domain. Example: Keyword.YourDomain.com To understand the subdomain concept better, take a look at this domain dissects. A complete domain name will include the Top Level Domain (which in this case is .com), the Second Level Domain (SLD), and […]
After a decade of nagging about how important attending a 4-year university is, students are finally beginning to realize that it may have all been a lie. While you had to have a degree in the past to have any hope of earning decent money, that is no longer the […]
Martin Splitt is back again on the Google Webmasters YouTube channel, and this time he’s cracking SEO myths related to the elusive Googlebot. In the previous video, he explained the basics of SEO (check out our summary of this episode here!) but this week’s episode delves a little deeper into […]
When you are trying to start or grow a business, the very first and most important thing you should do is create an online presence. Without a website, your business doesn’t exist in the online world. How will potential customers get to know what you are about unless they have […]
The amount of time people spend on social media every day is higher than ever before. “American adults spend more than 11 hours per day watching, reading, listening to or simply interacting with media…That’s up from 9 hours, 32 minutes just four years ago.” –MarketWatch This means a huge part […]
Many businesses are moving away from traditional marketing strategies and realizing the low-risk/high-return benefits of using Internet marketing. Using the Internet is the best strategy for marketing your business because it is cost-effective and customizable. You can now create social media ads that are targeted to your ideal audience while […]
As a marketer, your time is limited and valuable. That means each piece of content you write is an investment. And to invest your time wisely, you want every single thing you write to produce a concrete payoff for your business. In practice, though, it’s hard to ensure that everything […]
Are you trying to acquire more organic traffic without necessarily having to put in work into acquiring backlinks or creating better content? If that is the case, you should definitely try and optimize featured snippets. If you do not know what featured snippets are and how they work, you can […]
Google My Business is one of those aspects of local SEO that you should take advantage of early on. Just in case you are wondering, Google My Business is a free tool provided by Google that can be used to manage how your business is displayed on Google Maps and […]
Your content is perfect! Or so you feel. You have been implementing new techniques and have been applying aspects of storytelling in your content in order to increase the rate of engagement. Unfortunately, unless you are effective at content distribution all your effort will have been for nothing. This is a […]
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