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Effective Content Distribution on Multiple Channels
Your content is perfect! Or so you feel. You have been implementing new techniques and have been applying aspects of storytelling in your content in order to increase the rate of engagement. Unfortunately, unless you are effective at content distribution all your effort will have been for nothing. This is a […]
How to Choose the Best Digital Marketing Analytics Software
Since the dawn of Digital Marketing Analytics software, choosing the right option has been akin to selecting a significant other. It’s a large and expensive commitment that you’ll inevitably be saddled with for multiple years, and would be very cumbersome to ‘divorce’. Industry standards say that you should keep your […]
An Effective Content Marketing Strategy
An effective content marketing strategy has the following characteristics: Draws in new customers Educates current users Generates revenue Helps to build a powerful brand for any business This comes from years of creating content that gives results. I am not the only one who believes this. Figures released by the […]
Need Something More than Google? Alternate Search Engines to Try in 2018
In the current wake of privacy controversies with the big tech companies, users are boycotting and seeking out alternate options. While the majority of internet users (69% to be exact) are searching via Google, (closely followed by Microsoft’s Bing, and Yahoo), many are disenchanted with the company. Whether it be […]
9 Things You Need to Know about Optimizing Snippets
You’re probably familiar with featured snippets – they’re the quick, concise answers featured at the top of some SERPs. Google sources their featured snippets from around the web, and that presents a great opportunity for sites with strong content. For many businesses, snagging a featured snippet (known as “position zero”) […]
The Ultimate Guide To Split Testing
When creating landing pages, it is not uncommon for marketers to decide that they know what it should look like based purely on intuition. Unfortunately however, when marketing decisions are based on intuition and not hard data the results can be disastrous. This is why split testing is necessary. In […]
How to Use ‘Internal Content Marketing’ for Recruitment and Employee Retention
We’ve all read a litany of articles and posts on the benefits of content marketing; increase your ROI, drive leads, grow sales, bolster brand awareness, etc etc. Let’s think outside the box (or more appropriately inside the box) and put together an internal content marketing strategy. How can you curate […]
How to Build Links When You are Just Starting a New Website
Truth be told, most of our clients need an introduction to the most important elements of SEO at the beginning of building a website. Many people have an idea about the look of the site, but aren’t quite as clear on how to create an optimized one. I know when […]
Essentials Of Every Landing Page
Building a high converting landing page is a craft that is time and resource intensive. Crafting landing pages is a science that few are still yet to master. The complexity of a landing page is brought about by the various factors that come into play during the designing process. Since […]
Everything You Need To Know About Rich Snippets
When was the last time you searched a question on Google? What did you notice about the results? If you’ve been paying attention for the past couple of months you’ve certainly noticed that your search results don’t show up in the same old format. Instead, when you type in a […]