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How a Content Audit Works and Why Now is the Perfect Time to Start
If you’ve never gotten knee-deep in a content audit before, you’ve probably heard they’re boring and tedious but worth it—clearly the type of task we hate the most. Nonetheless, it’s something you have to do and it’s something that will pay off in the end. This year Google made it […]
Visme vs. Canva: Take Your Infographics to the Next Level
Did you know that when someone hears information they’re only likely to remember 10% of what they heard three days later, but if they see that same information accompanied with a relevant image, they will retain 65% of the info three days later. This and many other reasons is why […]
5 Call Tracking Software Solutions to Improve Your Marketing Strategy
Any organization that is customer-facing, knows that incoming calls are an integral way to convert leads. Assessing how and where to utilize marketing campaigns to attract more incoming calls can be a difficult and complex process. Enter- Call tracking software. Call tracking solutions typically provide unique and trackable phone numbers […]
Your Checklist for an Effective and Optimized Website
Your website is your main hub for interacting with customers online. A well-designed, user-friendly site can earn you more conversions and purchases – but if your site isn’t optimized, it might be turning potential customers away. This checklist of best practices for design and UX, on-page SEO, and content can […]
8 Tools and Tips for Improving Your Data Analysis Skills
To succeed in today’s tech-driven world, every marketer and agency needs solid data analysis skills. But there’s more to data analysis than just setting up an analytics tool and waiting for results to roll in. Understanding data is a specialized skill that takes practice and the right mindset. These eight […]
How to Turn Customers into Brand Advocates
Diverse marketing strategies for brand awareness involve more than just growing your following, or increasing individual sales, it seeks to build an infinity group for your product or service. What is the best way to achieve this? You could invest in paid advertising or content marketing, however recent studies show […]
5 Reasons Your B2C Blog Isn’t Generating Any Leads
It is a well-know fact that blogging is an integral aspect of content marketing. However it is not an easy practice, specifically when the main goal of your blog is to generate customer leads. Many businesses struggle with their blogs, because while they understand the importance of valuable content, they […]
Live Video: What, Why, When, and How to Use It
Over the past two years, the most popular and influential networking sites and apps; Facebook, Instagram, and Twitter, have added live video features. Live videos are a valuable outlet for social media marketing, they allow the user to broadcast to their global audience with nothing more than a mobile device […]
Finding and Acquiring Featured Snippets
Are you trying to acquire more organic traffic without necessarily having to put in work into acquiring backlinks or creating better content? If that is the case, you should definitely try and optimize featured snippets. If you do not know what featured snippets are and how they work, you can […]
Everything You Need To Know About Google My Business
Google My Business is one of those aspects of local SEO that you should take advantage of early on. Just in case you are wondering, Google My Business is a free tool provided by Google that can be used to manage how your business is displayed on Google Maps and […]