How To Do Pinterest SEO In 2023

The Pinterest algorithm is always changing, so it can be hard to keep up with the latest trends. But if you want your pins to show up in search results, there are a few things you can do to optimize them for Pinterest SEO.

The Marketing Cartel offers comprehensive Pinterest SEO services that will help you drive traffic to your website. We have years of experience in creating successful Pinterest campaigns, and we know what it takes to achieve results. Contact us today to learn more about our Pinterest SEO services, and see how we can help you achieve success online!

1. Leverage Keywords Throughout Your Profile

If you’re looking to get discovered on Pinterest, one of the best things you can do is to make sure you’re leveraging keywords throughout your profile. This means including Relevant Keywords in your bio, descriptions, and even the names of your boards.

By doing this, you’ll not only make it easier for Pinterest users to find your content, but you’ll also be more likely to show up in Pinterest’s search results.

2. Craft The Perfect Bio

Your Pinterest bio should be keyword-rich, but also descriptive of what you do or make. For example, if you are a cake decorator, you might include keywords like “cake decorator,” “custom cakes,” or “wedding cakes.” But you would also want to describe what makes your cakes special or unique. Are they hand-painted? Do you use only organic ingredients? Make sure to include these details in your bio.

You should also use a catchy headline for your profile. Something like “The Pinterest Queen of Cakes” or “Baking with Love” will help you stand out and catch people’s attention.

3. Make Your Boards Searchable

One of the best ways to make sure your Pinterest content gets seen is to optimize your boards for search. Just like with any other type of SEO, using the right keywords is essential for helping Pinterest users find your Content.

When you’re creating a new board, be sure to include relevant keywords in the board title and description. Pinterest users often use keywords when searching for content, so including them in your board titles and descriptions will help your boards show up in search results.

4. Create Captivating, Original Content

Since Pinterest has become such a popular social media site, it’s important to use Pinterest SEO tips to ensure that your pins and boards are discovered by other users. Here are some tips for creating captivating, original content on Pinterest: 

– Use High-Quality Images or videos. 

– Create catchy titles and descriptions. 

– Add keywords to your pin descriptions. 

– Group-related pins into boards. 

– Follow other relevant users and interact with their pins. 

By following these tips, you can create engaging content that will help you attract more followers on Pinterest!

5. Write keyword-rich Pin Titles and Descriptions

When it comes to Pinterest SEO, the first thing you need to do is write keyword-rich Pin titles and descriptions. This will help your pins show up in Pinterest search results, and also when people are browsing Pinterest.

To create a keyword-rich Pinterest pin title, start by thinking about what people would search for when they’re looking for a pin like yours. Then, include those keywords in your title. For example, if you have a recipe for healthy banana bread, you might title your pin “Healthy Banana Bread Recipe.”

6. Publish Video Pins

Pinterest is a visual search engine, which means that the images and videos you pin are more likely to be seen by people looking for ideas and inspiration. That’s why it’s important to use Pinterest SEO tips to get your pins discovered. One of the best ways to get your pins discovered is to publish video pins.

Video pins are more engaging than static images, and they are also more likely to be seen in Pinterest’s search results. To make sure your video pins are discoverable, be sure to include keywords in the title and description of your pin

7. Set Up Pins With Recommended Ratios

Make sure your pins are set up with the recommended Pinterest ratios. This will help you to be discovered on Pinterest and get more repins. Your images should be at least 600 pixels wide. The height of your image is not as important, but it’s a good idea to have a taller image so that more of the image is visible when someone pins it from your site. Pinterest recommends a ratio of two to three for the height and width of your images. This means that your image should be twice as wide as it is tall, or three times as wide as it is tall.

8. Leverage Pinterest Ads

If you want to get discovered on Pinterest, one of the best things you can do is leverage Pinterest Ads. Pinterest Ads are a great way to get your pins in front of more people, and they can help you reach your Target Audience.

To get started with Pinterest Ads, you’ll need to create an account and set up your ad campaign. You can target your ads to people based on their interests, and you can also target specific keywords.

9. Follow Other Accounts To Boost Your Visibility

When you’re first starting on Pinterest, it can be difficult to get your pins seen. By following other accounts and using relevant keywords in your descriptions, you can improve your chances of being discovered by others. Additionally, make sure to use high-quality images that are attractive and easy to read. By following these simple Pinterest SEO Tips, you’ll be on your way to getting more traffic and engagement on your pins.

10. Be Consistent

One of the best ways to improve your Pinterest SEO is by being consistent. This means regularly pinning new content, using relevant keywords in your pins and boards, and engaging with other Pinterest users. By being consistent, you’ll make it easier for Pinterest to find and rank your pins, which will help you get more exposure and followers.

If you are looking for a way to Increase Your Traffic And Conversions, then look no further than the Marketing Cartel. We can help you optimize your Pinterest account and create pins that are sure to be repinned and shared. Contact us today at (754) 229-3342 to find out more about our services!