These days advertising can be tricky. When it comes in the form of a pop-up or some other unsolicited form, people are likely to ignore it or just be annoyed, even if they would benefit from your services. So what if you could reach out to them with an advertisement […]
Though you may find yourself writing both at some point, B2B and B2C copywriting are very different. Each has an audience of its own, and thus requires its own tone, voice, and style. Understanding the different between the two can help you cater to your audience more effectively, so the […]
If you think about it, your website, and especially your home page, are a direct presentation that you give your audience of your brand. There are many different characteristics that make a website great, but the homepage is the first thing that many users see. Even if someone does end […]
No matter what kind of campaign you’re designing, it should be your top priority to strategize with SEO in mind. When you are looking at any aspect of Internet marketing and campaigning, you want to be sure to keep your company’s SEO and rankings at the forefront to help guide […]
As we get ready to (almost) enter 2016, it’s a good time to reflect on the goals that you met and those that you didn’t this year. You likely laid out a strategy at the start of 2015, so look back on those goals—which didn’t you meet? I can tell […]
When you’re first starting to manage your online presence as an entrepreneur, it can be a challenge to decide what to dedicate your time to and what order you should go in to make things happen. The way that many break it down is into three categories—Website, SEO, and social […]
As online shopping gets better and easier, more people turn to e-commerce sites to take care of their holiday shopping. What you want to avoid is people shopping around on your site, loading up their cart, and then abandoning before they actually make the purchase. Naturally this means that you […]
A huge part of a successful SEO strategy is diversity of SEO methods. In other words, it’s important that you’re focusing on all of your options when it comes to improving your rankings and not just the ones that are going to make the most difference or going to give […]
Black hat tactics are no news to the SEO and online world, so much of the tactics have been covered time and time again. However, as with anything else in the web-based universe there are new black hat tactics coming out all of the time, so it’s important that you […]
Advanced search commands have been used for years and are the foundation of “old-fashioned SEO meaning that checking the basis of SEO without the use of special software or online tools of which our online world is saturated with too many which only display limited results, the “good” data comes […]
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