When creating landing pages, it is not uncommon for marketers to decide that they know what it should look like based purely on intuition. Unfortunately however, when marketing decisions are based on intuition and not hard data the results can be disastrous. This is why split testing is necessary. In […]
We’ve all read a litany of articles and posts on the benefits of content marketing; increase your ROI, drive leads, grow sales, bolster brand awareness, etc etc. Let’s think outside the box (or more appropriately inside the box) and put together an internal content marketing strategy. How can you curate […]
Truth be told, most of our clients need an introduction to the most important elements of SEO at the beginning of building a website. Many people have an idea about the look of the site, but aren’t quite as clear on how to create an optimized one. I know when […]
Building a high converting landing page is a craft that is time and resource intensive. Crafting landing pages is a science that few are still yet to master. The complexity of a landing page is brought about by the various factors that come into play during the designing process. Since […]
When was the last time you searched a question on Google? What did you notice about the results? If you’ve been paying attention for the past couple of months you’ve certainly noticed that your search results don’t show up in the same old format. Instead, when you type in a […]
There was a time when you needed a web developer to build and launch your website. Thankfully though, we’ve come a long way since then. Nowadays, you can easily launch your website for cheap. You might not even have to pay for the website design but only the web hosting […]
SEO in general has grown very competitive over the years. It’s definitely harder ranking now than it was a few years ago and this trend won’t be stopping anytime soon. Every website owner has to bring their A-game if they want their website to get a nod from Google and […]
The biggest problem facing many business and corporate bloggers is figuring out what to write about. When you’re trying to put together an editorial calendar for a year’s worth of weekly newsletters, or generate 365 topics for a daily business blog, it’s easy to feel overwhelmed. The good news is […]
Everyone from marketers, professionals, and salespeople agree that split testing is the most effective yet simplest ways to increase your landing page conversion rate. Also known as A/B testing, split testing allows you to compare two different versions of the same page so as to enable you to know which […]
There are many reasons why your site might not be ranking locally. Some of the issues that might be affecting your site’s ranking might be so complex though that only an SEO professional can help fix them. However, not all issues that affect your rank are complex. You can easily […]
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