The holidays are upon us, and for many this means a chance to take a break from the work grind, relax with family and friends and enjoy good food and company. But for many small business owners, the work doesn’t stop just because the seasons change; those who understand the […]
It’s no secret that people watch the SuperBowl just for the commercials; who doesn’t like to be engaged by a funny or emotional marketing campaign? But you don’t have to wait for February to be wowed by some of the best brand’s marketing strategies; we’ve rounded up a collection of […]
It’s November; Christmas music is playing on the radio, pumpkin spice lattes are a thing of the past, and whether we like it or not, 2019 is just around the corner. Smart business owners are already thinking about how the coming year will affect their company. What marketing trends will […]
There are many things I’m thankful for this Thanksgiving, and one of them is not having to be an expert at SEO. Becoming a master of SEO is not an easy task, especially for beginners. It involves figuring out which keywords to include in your content, deciding where to market […]
Meta descriptions don’t always get the attention they should from marketers. But these snippets have a huge impact on both the quantity and quality of traffic you’re bringing in from SERPs. Well-written meta descriptions can bring you a steady stream of qualified leads, while bad ones will decrease your organic […]
How often do you really need to be updating your blog with fresh content? The short answer: regularly. The longer answer is that it depends on your niche, audience, and goals. Here’s how to come up with a publishing rhythm that works for you. Factors to Consider When Blogging First, […]
There aren’t many things worse than putting lots of time and effort into a customer survey just to get crickets in response. And even if your customers do take your surveys, turning their responses into actionable insights for your business can be tricky. If you’d like to get more specific […]
Today’s consumers aren’t in the habit of waiting for what they want; in the age of the smartphone, where information is at your fingertips and you can purchase virtually anything at the drop of a hat, businesses have the challenge of trying to keep up with this fast-paced consumerism and […]
Many entrepreneurs spend a lot of time and money worrying about how their business ranks on Google, but did you know that 3 times as many buyers search for products on Amazon as they do on Google? I know Amazon is the first place I go to check for product […]
Coming up with new ideas and keywords for your content isn’t always the easiest task, especially if you’ve been creating content for a while. One way to come up with some fresh inspiration for your blog is to visit Google’s trusty keyword planner. Google overhauled this tool during the summer […]
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