Social media impacts and influences many aspects of society; from what we wear to where we eat to how we communicate, social media is at the forefront of it all. Seeing as how social media is an online platform, it makes sense that it would also play a part in […]
Keyword research has been called the “foundation of SEO”, and for good reason. An effective keyword strategy should be the basis for driving new traffic to your website by producing optimized, relevant, valuable content for your target audience. The content attracts visitors, and visitors turn into leads. Thus, it’s no […]
The field of SEO is always changing, but one thing that stays the same is the importance of producing quality content as a strategy to improve rankings. Regardless of how many times Google changes their algorithm, valuable, authentic content should always be the foundation of your SEO link-building efforts. But […]
Developing a solid keyword strategy is one of the best things you can do to help your business grow online. Keywords are essentially the foundation of SEO, and they can make or break your marketing plan. Many people are intimidated by the thought of doing their own keyword research, but […]
Let’s be real- negative reviews happen. It’s impossible to please everyone, all the time, no matter how great your business is and how supportive your customer service is. What’s worse is that fake reviews happen as well. Fake and spammy reviews are more common than you might think, and whether […]
It’s estimated that 1 in 3 Facebook users use the site to find recommendations and reviews. On August 6, 2018 Facebook announced that they were redoing the “Reviews” section of their site and changing it to “Recommendations”. Naturally this made business owners wonder how this change would affect the reviews […]
All successful entrepreneurs owners know how important reviews are to their business; most consumers read reviews before making a purchase or frequenting a new business, and those reviews are what guide their decision making process. Google is the top search engine available at the moment, and so it only makes […]
As a marketer, your time is limited and valuable. That means each piece of content you write is an investment. And to invest your time wisely, you want every single thing you write to produce a concrete payoff for your business. In practice, though, it’s hard to ensure that everything […]
Social Media Marketing is one of the most important aspects of online marketing; there aren’t very many businesses out there who are successful without having a social media presence. Social media is a great tool to use to get information out about your business, such as hours and location, as […]
The marketing world changes every day, so it’s no surprise that experts are predicting a change in content marketing from this year to next. It’s important to keep up with content marketing trends so that your business can stand up to the competition; content marketing isn’t going anywhere, and this […]
Skip to content