Content marketing CAN be very expensive, and for a lot of small businesses this really limits what they’re able to accomplish. And for those companies that do have the extra funds, they often wonder if it’s worth it to allocate them towards creating content. The good news is, you can […]
Did you know that not only do frequently asked questions (FAQ) pages help your customers find the information they’re looking for, they can also be used to boost your website’s SEO? When they’re formatted correctly, they can be an incredible marketing tool that will save your business time and money […]
Good customer service is the foundation for any business; if your customers aren’t happy, it doesn’t matter how great your product is- they’re not going to buy it. It can be challenging to provide great customer service, especially for smaller businesses who don’t have a large team of people devoted […]
It’s no secret that blogging is a great way to connect with other people, collaborate with companies, and make a difference in the world. The more interesting and SEO-optimized your blog is, the more people will read it, like it, share it, and tweet it. That means more people will […]
Martin Splitt is back again on the Google Webmasters YouTube channel, and this time he’s cracking SEO myths related to the elusive Googlebot. In the previous video, he explained the basics of SEO (check out our summary of this episode here!) but this week’s episode delves a little deeper into […]
If you’ve heard it once, you’ve heard it a million times – creating a strong website is the key to your business’ success. It’s the first impression that can forever affect whether or not your business does well. Having it look beautiful and professional and filling it with SEO tactics […]
4th of July is upon us and Americans are sparing no expense when it comes to the celebration. The average U.S. household spends $346.50 on food, beverages, and supplies, and the beer industry alone typically cashes in around $1 billion this time of year. With numbers like these, it’s no […]
The Google Keyword Planner can be an instrumental tool in helping your site gain organic traffic. Keyword Planner can be used for a variety of purposes, including brainstorming new keywords to target, analyzing the competition for specific words, determining how much various keywords cost (cost per click), as well as […]
Google Keyword Planner has made several new changes in recent months, some that were welcomed by users and some that garnered a little bit of negative feedback. If you’ve logged in to GKP you’ve probably noticed it looks a little different, but if you’re not a regular user you may […]
Every brick-and-mortar business is concerned about how much traffic they’re getting. With the number of people online these days and the hours they spend in front of some type of screen, your online presence is crucial. Gone are the days you can simply put your business ad in the newspaper […]
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