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Data Driven White Hat SEO Company in Fort Lauderdale
In the past, online marketing has been a great tool for small businesses. Now, it’s an essential tool for nearly any business to have an online presence through social media and a website.
However, just having a website will not cut it anymore. Having a website but lacking the right amount of search engine optimization (including keywords and phrases and links to and from other sites) will make it nearly impossible for customers to find your website without typing in your web address.
In 2011 Google updated their algorithm to help filter out thin websites and spam websites. This update affected legitimate business owners who, usually by no fault of their own, were not up to the new higher standards Google set for site content.
This change helped launch several SEO services Fort Lauderdale. Most of the companies are professional services that have been established long enough to have the experience necessary to provide high quality work.
When choosing a Ford Lauderdale SEO company be sure to check out how long they have been in business and what type of clients they work with. The best companies to work with are considered whitehat SEO companies in Fort Lauderdale, FL.
These companies abide by established SEO practices to ensure that their customers get the best results. Choosing a reputable company to help your small business can be vital to the success of your website. The wrong company may provide better results immediately, but the long-term effect can be damaging to your online presence and eventually your business.
Google, in particular, has established very strict filters to help weed out websites that utilize unethical SEO practices. And while some SEO companies can get your website up and running with quick results immediately, eventually the Google filters will find your site and it will suffer the consequences. Validation: VHA84VTT3S6N
A few things Google frowns on (and a few things you should question any company you consider working with about):
Invisible text: This will get your website banned faster than you can find the invisible text. This practice involves typing keywords in the same color as the background of the page so that the reader doesn’t see it but the search engines pick them up. This is considered spam, even if no one else can see it.
Buying Links: Although this one has been easy to get away with in the past, it isn’t anymore. This idea is relatively simple: Do not pay anyone to link your site on their page. When Google filters through search results they will look for links that appear irrelevant to the topic of your website (for example: links on a leather blog to a no kill animal shelter).
Instead of wasting time and money purchasing links, a good SEO company will look for websites that relate to your business. This means better visitors (people who actually want to be there) and fewer problems with the search engine police.
Duplicate content: Duplicate content is most common when a business has two or more websites that contain similar or identical content. Generally the intention isn’t to trick customers; businesses are simply trying to utilize multiple marketing methods, however Google and other search engines view this as spamming and it can get your website banned.
Be sure to create quality content that your customers want and need. When in doubt remember that the quality of the information is more important (to your customers and your bottom line) than quantity
Whitehat SEO Fort Lauderdale companies will avoid the tricks and gimmicks that are “guaranteed” to get your website to the top faster. The companies you want working on your website will take the time to explain that while it may take a little longer for you to see results and that those results may be a little slower in going up, in the long run you will have better results and your website is not going to get banned from search engines.
Why SEO?
You may not be convinced you even need to find a solid SEO firm. Perhaps you think you can save yourself time and money by doing it yourself.
You could. But, unless you have a lot of extra time to devote to the project and you are already familiar with the process of ethically including keywords and phrases and linking to other sites, you are going to have a hard time running your business, creating content for your site, tackling SEO and finding time to sleep.
Or maybe you think SEO is overrated:
Imagine that you built a new location for your business. You buy all the supplies, hire staff and you open your doors ready for business. But, your new business is located at the end of a residential street with little traffic that few ever drive down accidentally. The street doesn’t even have a street sign. How is anyone going to find you? If you sell products on your website, we’re one of the top ranked eCommerce SEO companies.
Just because you have established your location (or website) doesn’t mean customers will be able to find you. Customers who are already familiar with your business and this location will find you easily. But what about customers who are looking for what you offer but may not be familiar with your address? They won’t find you and they’ll take their business elsewhere.
SEO helps customers who don’t have your “address” find you by ranking your website according to content. This means that when someone types in keywords or phrases (i.e. whitehat SEO Fort Lauderdale) into a search engine, the search engine will pull your site into the search results based on what you have in your content that relates to those search terms.
Field of Dreams only had it partially right: “If you build it they, who can easily find you, will come.”