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Global SEO Company – Proven Services.
Engaging a global SEO company is a large step to take. Increasing exposure any where on planet earth can certainly increase your bottom line. The strategy of your global SEO campaign will play a vital role in the success or failure of your campaign.
Have you researched the demographics of the countries you wish to target? Are you launching a new product? Have an established brand that you want to increase the exposure for? What countries are a great fit for your product?
Global SEO services vary greatly compared to your standard local business SEO marketing campaign. Primarily because how Google works. Most of our global SEO clients target North America, Europe, & Asia. However, Google’s algorithm works very similar in most countries and we know what it takes if you wish to rank on Google.com, Google.co.uk, Google.de, etc.
In this in-depth blog post we will review what is necessary to achieve success with your Global SEO campaign.
Global SEO Services – Consultation Comes First.
In order to have a successful campaign, it is critical that any global SEO company understands your challenges, goals, brand, and more. Our global SEO consultants are among the best in the business. Holding valid Google Adwords Certifications & Google Analytics Certifications, our team is not only qualified on paper, but also in bringing companies to new heights with Tier 1 SEO results.
After identifying this critical information we will be able to create a custom proposal on your behalf. Packages simply cannot work. How is your business the same as a local plumber? Dentist? Roofer? Doctor? Chances are it is not, each business has a unique set of challenges, a unique website, brand new or aged domain, current links (good or bad), etc.
Our proven results, knowledge, and taking data driven action is what separates us from other global SEO company service providers.
Data Driven Global SEO Company that is ROI Based
Data. One very important word. If you do nothing with data, it is worthless. Data combined with logic, reasoning, and action can equate to an extremely successful campaign. All of our campaigns are driven be sheer data.
Companies are formed to be profitable. With proprietary advanced ROI tracking, we’re able to estimate your profitability based on our experience ranking over 5,000 keywords on Page One of Google. Month after month we continuously are making tweaks based on historical data that is gathered. The type of modifications will be explained in greater depth below.
The Type of Data We Utilize: Global SEO Firm that Understands:
Advanced Segments: Advanced segments play a large role in understanding your data. Advanced segments allow us to isolate core metrics that matter. By stripping out your brand searches, phone number searches, and other keywords that identify your brand or company was known before the visit in understanding your global SEO campaigns performance. Stripping out this data allows us to provide you with customized reports so you can see exactly how our work is playing a role in your business.
Unique Visitors: An extremely important benchmark, unique visitors allow us to track the number of new unique visitors that previously did not know about your website until our global SEO company placed your website on Page One for relevant keywords. In addition to main keywords we’re working on, your website will pull in many long tail variations (which typically convert better); all of which is tracked via our analytical reporting.
Pages/Visit: Understanding how many pages your website visitor goes to is critical. If on average, your visitors are not viewing more pages than 1.5, than there is a problem. Our proactive approach understands this data so we can squeeze the largest amount of leads or sales for your company. Taking action to improve core metrics is what has allowed our company to grow month after month.
Time on Site: Some keywords will have better time on site than other keywords. If this is the case, our team may need to modify the content on your website as it may be a user intention related issue. For instance, if someone is looking for the history of baseball cards, and your trying to sell them a baseball card, that is bad user intent and ultimately a bad experience for the visitor. Looking at which URLs are associated with your keywords, and how that traffic performs on your website is critical to ongoing success for your global seo campaign.
Bounce Rate: Bounce rate plays a vital role in your campaigns success. By actively reviewing your bounce rate we can identify weaknesses of the website. You may need a stronger call to action, special offer, etc. Our team has many case studies that show increases just from doing some simple A/B testing.
Goal Tracking: Our favorite part, goal tracking will show you from all of our hard work, how many more conversions are attributed to our work. Monitoring which keywords are converting at higher rates than others will allow us to continuously modify your campaign to get the most out of it. This ends up providing you with a larger ROI and a longer relationship with us.
Global On-Page SEO & Content Marketing Services
On-page SEO is often done incorrectly and if it is done correctly, there are many critical elements we often see missing. We’re not talking about meta description or any other basic aspect of global SEO. We’re talking about implementation of Google Authorship, internal links, external authority links, header tags, LSI content creation, geo-tagging, and more.
We’re not going to list every single aspect of on-page optimization for our global SEO clients, but the above statement should give you and indication that we go above and beyond your standard on-page optimization which gives you a strong advantage against your competitors.
Global Off-Page SEO & Content Distribution Services
Off Page SEO for global companies is of critical importance. With the recent release of Penguin 2.0, caring about the links your websites receives should now be a top priority. Also, diving into the websites which has linked to you in the past to identify if you want your website associated with the website which contains your links.
If your website has poor backlinks, we will make you aware during the consultation process. If you have toxic links pointing to your website, it could hinder the potential of gaining exposure on Google. Our team is experienced in handling these types of situations. After the consultation, if this is a necessary step and you choose to move forward, we will contact the webmaster and request the link be removed. If this doesn’t work, Google came out with the disavow tool, but it is best to try to get it removed manually first.
Choose a Global SEO Firm that Cares About Your ROI
After reading this lengthily blog post, our team hopes we have convinced you we are the team you want on your side and not your competitors. We offer market exclusivity, so call us to see if we’re able to work with you for your global SEO initiatives.
Speak to Experts Toll-Free 1.(754) 229-3342