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The Success of White Hat SEO in Miami and Beyond
A white hat Miami SEO company that truly understands the larger picture is hard to find.
Search engine optimization (SEO) had quickly become a lucrative business practice for innumerable web page owners and marketing specialists. SEO is a universally popular tool to increase traffic and visibility to websites and content, and it functions via the modification or design of the content with the purpose of improving that website’s prominence in search results.
This is achieved by a number of techniques, some of the most notable including the use of common search terms or key words, altering the code and meta information of the page itself, and cross-linking between different sections and pages to improve visibility. White hat Miami SEO companies are among those who utilize these strategies to help clients, employing specialists who are knowledgeable in many different aspects of SEO practices.
The History of Whitehat SEO & Blackhat SEO in MIami, FL
A white hat SEO company in Miami, FL which practices whitehat SEO is likely to be more profitable than an institution practicing black hat SEO. Black hat SEO is the use of deceitful or unethical means of manipulating search engine rankings, a tactic that had a powerful negative impact on many early search engines in the 1990s.
Black hat SEO practitioners often include the use of many—sometimes hidden—key words and search phrases that were downright irrelevant (spamming) in order to quickly capitalize on site traffic in the short-term. In order to provide users with a better search experience and avoid becoming crippled by irrelevant search results, many early search engines had to evolve and adapt in order to combat the manipulative techniques of black hat SEO. While many successful search engines fought for popularity throughout the 1990s and early 2000s, Google soon took over, becoming known as the world’s most popular search function.
Google’s unique search algorithm catapulted it to popularity; with its worldwide success, Google became a major power in the industry of social media and internet tools, eventually branching out into other aspects of technology as well. Although its design had always been efficient at eliminating irrelevant search results and accurate sorting of results according to relevance, Google’s lead in the industry put it in a unique position. To further solidify its monopoly on search engine popularity, Google devised an update to its algorithm that would actively penalize and sometimes even remove web sites that used deceitful tactics like black hat SEO. This update, called Google Penguin, was implemented in April 2012.
You Need a Post Penguin White Hat Miami SEO Company
The reason that a white hat post-Penguin Miami SEO company, and indeed most any SEO service worldwide, is more likely to find success while practicing white hat, or “ethical”, SEO is because Google Penguin had a large impact on the industry. Though likely not their primary intention, Google was and still is in a position to single-handedly make huge changes to how most SEO companies operate and practice business.
Due to its immense influence and popularity with internet users, many SEO companies recognize the higher chances of success and profitability that tailoring their tactics to target Google’s algorithm promise—a potential profit they cannot afford to forgo. This gives Google the power to dictate the terms with which SEO techniques must comply, so their rejection of black hat practices creates a higher demand for white hat SEO on a large scale.
A website’s compliance with Google’s Webmaster Guidelines and its visibility in Google’s search results can often determine its success or failure in terms of traffic, but the benefits of white hat SEO extend even beyond its ability to draw in new visitors. White hat SEO focuses on creating accessibility within a page’s content, incorporating linking and key word techniques that help strengthen its impact on relevant searches. It aims at allowing more visitors to easily find the web site when searching for terms that pertain to that site’s content and is much more likely to attract repeat visitors and regular traffic.
White Hat Miami SEOs Understand User Intention
A visitor who inputs a search term has already pre-established a basic level of interest in the topic of the search, thus making them more likely to be interested in or excited about a result that is relevant to their interests. Visitors who, for example, search for the name of a TV show or movie they like are more likely to bookmark or revisit a page they find that is regularly updated with content relating to the show or movie.
White hat SEO benefits the visitors and the webmasters in this scenario, creating a long-term relationship between site and visitor that guarantees continued traffic in addition to future new visitors, while also fulfilling the needs and curiosities of the internet user.
This added longevity is a crucial part of maintaining success for any white hat Miami SEO company or webmaster, because the success that comes from working around black hat techniques is too beneficial to major search engines to pass up. However, the success of a website or SEO service depends on its relationship with that search engine as well. With Penguin 2.0, announced in May 2013, the trend of combating black hat SEO practices will continue. White hat practices are a long-term investment in a website that will increase its overall chances of success and potential profitability.
In Florida and beyond, white hat practices remain on the up-and-up and strongly determine the course of success in most aspects of site traffic. Getting and maintaining any sort of regular traffic without showing up in Google search results or the results of other major search engines is nearly impossible, usually only attainable in the short term if at all.
By practicing ethical SEO techniques, webmasters and SEO services are far more likely to establish honest success in the long term, making the practice of white hat SEO invaluable. White hat techniques are not only ethical, but also profitable and mutually beneficial for both webmaster and site visitors, creating a harmonious relationship and stable economic situation for all involved.
NoRiskSEO.com is an elite SEO company based out of South Florida which has ranked over 5,000 keywords on Page One of Google. See our SEO results now.