Strategize with a Search Engine Marketing Company in Wellington

If you are working with an excellent search engine marketing company, they understand one simple thing: it’s about more than Google Analytics. Yes, Google gives you some basic guidelines to work by if you want to place higher in their search rankings.

However, the ultimate goal of any successful SEO campaign is to attract buyers to your site and incentivize them to buy from you instead of somebody else. Sometimes you have to think outside the box to get what you want.

With all of the ongoing updates to the Google algorithm, it can be easy to get confused and to engage in a continuing struggle just to keep up. The good news is you can move on. Here are a few things that you can collaborate on with great SEO experts.

The Best Ways to Beat Google Analytics with a Search Engine Marketing Firm in Wellington

1. Listen to Your Customers: It can be easy to get caught up in the numbers and assume you know exactly what your customers are looking for. The problem is the data you get could be from last month, and customer preferences can change in a heartbeat.

The best way to create effective marketing techniques is to keep a finger on the pulse of the market. Go directly to the source to find your answers. Not only will this give you up-to-date information, but it will also help you to connect with customers who will now feel that you care about them.

2. Keep Your Content Relevant: Creating great content is key to your success. No matter how big you are or what kind of relationship you have with your customers, you need to show them that you know what you are talking about.

Also, your content must be engaging. Don’t obsess over keywords or backlinks. Focus on the bigger picture. When your content extends to regular blog updates and the best social media updates, you can incentivize your current customer base to give you the benefit of free advertising.

3. Check on Your Backlinks: Work with SEO experts who can check your backlink profile. If you or a previous SEO company paid for 1000 links in the early days of Google SEO, you might need to clean up your link profile. We can help you to sort out the details.
4. Get Involved in Social Media: Never underestimate the power of your customers and what they can do for you if you make yourself more attractive. Social media gives you a direct line to your clients and all of their friends.
5. Keep a Finger on the Pulse of the Industry: Never forget to keep up with Google’s updates. You may want to go beyond Google Analytics, but your site still needs to meet its standards. Yes, your site may be more attractive, and your product may be better. If nobody finds you, though, how are you going to get more business?

You have to walk a fine line. Always stay in line with Google algorithm updates, but don’t lose sight of the ultimate goal: sales and customer satisfaction.

Work with a Search Engine Marketing Company in Wellington You Can Trust

In the past, Google Analytics was simple. There were clear black and white rules, and you merely had to follow a step-by-step process. Now it is more subjective, and you have to become an authority in your industry. Regardless of what Google algorithms require, a good search engine marketing firm understands the big picture in a customer-targeted marketing campaign.

So, for example, using the same keywords 100 times will no longer help you. In fact, it may even hurt you. By buying links to make your site look more established or popular than it is could lead to severe Google penalties, which you want to avoid. The good news is that you can avoid all of these mistakes and more with a distinct SEO campaign.

When you work with us, we take a more holistic approach to ensure that you will never miss out on any opportunities. For more information and help establish your site, contact us today!

Wellington Web Design – Websites that Increase Sales.

Engaging a Wellington web design company is a critical decision.

In today’s changing online environment, fueled more and more by social media and mobile devices, there is a better than good chance your organization will soon be enlisting the help of a qualified Wellington web design team to bring your website up to speed (both literally and figuratively).

How soon will depend on how many of the following things match your own perception of your website as well as the results you are getting in terms of traffic and sales.

1. Your Website was designed years ago.

The simple fact is that time will make your site obsolete. It is happening if it’s over a year old and it is definitely happening if your site is over three years old. If your site is over three years old, it is obsolete, period!  There are at least three distinct reasons why this is true.

• Search Engine Optimization. This is how people find your site on the web when they do a search – for what should be your keywords —  in Google, Bing, or Yahoo!. Without good SEO, they just will not find you and your site will never rank high (appear on the first or second page) of these search engines. If your website is more than a year old, it is not utilizing the most current SEO trends which companies like Google modify continuously.
• Social Media. If your website is more than three years old there it is probably not optimized for a social media environment. Does your site have a blog? Does it have a way to leave feedback on products or services? Do you provide links to your own social media accounts and encourage visitors to “like” your Facebook page or “follow” you on Twitter? If social media is missing from your site, you are missing an opportunity to interact with your site visitors.
• Responsiveness. If your site is more than five years old chances it is probably completely missing the mark on responsiveness. A website that is responsive loads well and is easy to navigate on all kinds of devices: desktop PCs, laptops, tablets, and smartphones to name a few. If your site is not responsive YOU ARE ALIENATING 15 PERCENT OF THE WEB-SURFING PUBLIC. In the years to come, that number will become even greater.

All of these issues can be solved through the help of a solid web design Wellington, FL company. They will help business people who want to have the best presence on the web. and want their sites to be easy to find. A Wellington web design company should pay strict attention to your company’s needs and work with you to capture as many leads and sales as possible.

2. Your company has evolved over time.

If you are reaching into new areas in your business, you need to reach out to the people who visit your site and make sure they are aware of the changes. There is nothing worse than capturing a lead and then having to respond to an inquiry that starts with the word, “unfortunately.” It’s only unfortunate for you. They have options and some other companies will meet their needs.

What happens when someone goes searching for a product or service you provide but you don’t mention it on or site? What happens when it is there but it’s not being picked up by the search engines because your SEO is not current. There is nothing worse than letting your website stagnate while your business evolves. A Wellington website design company with experience in this arena would tell you the same and they would be right.

3. You don’t have confidence in the look and feel of your own site.

A good website provides two things that are critical to capturing leads and sales: a good user interface (UI) and a stellar user experience (UX). UI and UX go hand-in-hand.

If a site looks good and demonstrates that your brand is current and relevant, it appeals to visitors on an emotional level. That’s a good UX. If the pages load fast and the site is easy to navigate, that means your site has a good UI. If you get on your own site and find the experience hum-drum, you can be confident there are loads of people clicking past your site.

The good news is that all of these things are fixable with a call to a reputable Wellington website design company. It will prove to be money well spent as a new site draws more visitors, leads, and sales. Engage experts by calling: 1.(754) 229-3342