When it comes to internet marketing and legal services, personal injury law is a highly competitive field. It isn’t as simple as marketing yourself as a personal injury lawyer. You also have to specify a location like Miami to bring the right customers in. It won’t do you much good if you’re reaching customers in states you’re not licensed to practice in. You also need to know how to reach the clients who need your help. Personal injury goes into a range of different areas like auto accidents, medical malpractice, and dog bites. Some lawyers also specialize in areas like asbestos. You can get to the top of the search for generic terms like “personal injury lawyers.” When you choose the right keywords and get more specific, you can get more targeted traffic that creates more productive leads.

You specialize in helping clients win the most money after an injury of some kind. You have to know how to prove negligence and calculate what they’re owed. An SEO professional has to narrow down your skillset to find the right keywords that will help you draw in the right demographics.

It’s no secret Google is easily the biggest search engine in many countries including the US. A savvy SEO company knows the industry is much wider than that. You also have to consider other major search engines that can vary based on the country. Many are expanding to other areas as well to keep up with consumer trends. One of the most important things to remember is the industry is always changing. If you want to keep clients coming in, it’s up to you to take the initiative. You have to reach out to other professionals who can help with things you might not be as familiar with. It’s all about return on investment. Some searches are more common than others. You should always stick to those most applicable to your practice. Even if your searches are less common, you might have less competition giving you a positive ROI.

As personal injury lawyers in Miami, you’ll have plenty of opportunities to serve different clients. Without SEO professionals, you can’t always do as much as you hope. It’s not as simple as choosing the right keywords and hoping for the best. You need a skilled team of professionals to write for those keywords in a way that fits the current guidelines and expectations. What’s the difference with professionals like those you find with The Marketing Cartel?
● Blended Search Results: Google looks at more than just the traditional organic search factors you’d think of. They look at things like how many links lead back to your site and the quality of the sites they’re coming from. Are they associated with link pharming? Do the sites you use have some kind of authority in the field you work in? Google wants quality to ensure the best search experience.
● Natural Content: The focus isn’t always solely on keywords. Yes, you need keywords with things like your location and more specific services. Personal injury lawyers who market more specific services like an auto accident or slip and fall coverage do better overall. Your content should be interesting and relevant. Even if you only use your major keywords a few times, quality SEO centers on the right content. It should provide the information clients need to know in an engaging format.
● Social Media: Social media is one of the best channels you have to improve your results and gain more clients. It doesn’t directly affect your Google search results. Social media can attract new customers and engage those who have already shown some interest. It can even remind customers of what you bring to the table with the right posts.
● Use a Strong PPC Campaign: Traditional SEO isn’t always enough, especially when you’re building your reputation and site. You’re laying a strong foundation, but good SEO takes time. Sometimes, strong SEO professionals don’t see the results you expect for months. Having a healthy budget for PPC can help you draw in new clients even when you don’t have a strong organic presence yet.

When you think about how to succeed as a personal injury lawyer in Miami, a strong SEO presence should always be part of the plan. The market is constantly changing, and maintaining an SEO presence is part of the process. SEO professionals in Miami can help you narrow down the many ways you can compete against other personal injury lawyers.

We can market your firm both for general personal injury services and more specific types of personal injuries. We can help you explore different options such as traditional organic results and PPC depending on where you are.

At The Marketing Cartel, we work to make your site evergreen. In other words, we want to stay one step ahead of change. It’s up to SEO professionals to keep your site high in the Google rankings. They should make certain adjustments before Google does. The trick is to still account for the way Google is now. This way, you won’t see your ratings suddenly fall. Instead, you can continually draw in the clients you want while minimizing the amount you spend on paid advertising over time.

With over a decade of experience, The Marketing Cartel knows how to take your site up to the next level and help you remain competitive in your industry. Reviewing this blog can answer your questions, and provide more information on how The Marketing Cartel can help you.