Are you seeking a Key West web design company because your business lagging behind with low conversion rates? Whether your business is established or is a new company that just started up, it is important to keep up with the ever-changing online advertising techniques that help reach customers.

Key West web design specialists will help give your business the boost it needs to attract customers, whether it is selling products or services.

Why Should Your Business Invest in a Professional Web Design?

1.       Keeping Up with the Times – Internet advertising and marketing is constantly changing with the influx of new and improved technologies. To avoid being left behind, your business must trust a Key West web design company to showcase your products or services by giving customers more information, and a good website experience, than your competitors, offer. Showing that you care enough about your business to have a professional-looking website gives you a high credibility factor. Many people will not shop with a business that does not have a website.

2. Online Shopping –Due to the advent of Internet shopping, some brick-and-mortar businesses are able to sell their products and services from their website, giving the customers the luxury of not having to leave their homes to go to the shop.

3. Customer Interaction – Your website should allow the consumer the option to send emails with feedback, compliments, or other questions. In addition, customers could leave reviews or give ratings about products listed on the website. A quick means of communication is vital for learning the changing needs of the customer so you are able to satisfy them now and in the future

4. Popularity – Perhaps your business is not yet very popular or well known. Having a powerful Internet presence can reach the world, letting it know about your business and the services offered that they otherwise would never know about.

If you have struggled with SEO before, you know how hard it can be to increase your rankings in the Google search engines. It’s probably not a simple task. While it can be easy to forget, SEO still shares basic tenets with more traditional marketing. If you want to be successful, you need an excellent SEM agency on your side to do the work for you.

To win the race, you need to provide superior customer service, an excellent product, and you need to be highly visible online. Unfortunately, customers will never see your superior product or customer service if they cannot find you. That’s where we come in with the best ways to beat your competitors and define your presence.

1. Don’t Settle for Bad Content: When you work with a search engine marketing firm, their writers know SEO, but it is still crucial to communicate what you want your customers to know. So make sure you have high-quality content that will continue to inform your customers of what they are buying.
2. Pick Your Keywords Carefully: An SEO company will automatically bring up the most popular and efficient keywords for your business. We will use the keywords your customers will be looking for, but you may still want to take a second look.

For example, if you are catering a product for middle-aged women, one of the most popular keywords may include “for women over 40” or “for older women.” But if your content always reminds them of their age, they may be less inclined to buy your product. You have to think about the bigger picture and communicate your vision to the SEO experts you are working with.

3. Stay Up-to-Date on Google Updates: You can give your customers what they want, but you have to walk the fine line between your clients and what Google requires you to do. It is not unusual for rankings to suddenly drop right around the time of a new Google algorithm update if you are not prepared.

Generally speaking, they will give you hints of what’s to come. If you have someone monitoring the market, you may even be ahead of the Google curve. Whatever you do, you should make changes before algorithm updates hit whenever possible. SEO is always growing and changing.

4. Keep an Eye on Your Competitors: You don’t have to give your competitors information about you to stay one step ahead. You do need to know what they are doing, though. You don’t want to be the follower. The innovator is always the one to make more money. If you can avoid any traps your competitors may set and stay ahead of the curve, especially in SEO, you will have a distinct advantage.
5. Don’t Neglect Your Current Customers: Sometimes, we lose perspective. We focus on getting new clients and the best ways to draw them in. We forget about the regular customers we already have. If you make an effort to retain your current customer base, you will spend significantly less on marketing than you would if you lost clients and had to replace them.

So don’t forget about your social media accounts and your blog. Keep up with your regular customers, post exciting promotions or events on your social media page. If you share the right things, not only will your customers want to keep up with you, they will also share with their friends giving you plenty of free advertising.

The internet is here to stay, and if you don’t have an experienced SEM agency by your side such as The Marketing Cartel, you could miss the train. Changes are coming your way, and the best thing for you to do is to focus on your core business. Leave the SEO to us.

That way your site will rise through the Google rankings, giving you more business, and you can continue to provide the quality service and product that brought your customers to you in the first place. For more help or information, give us a call today!

1. Design Layouts– Key West website design specialists work to create a layout for the specific needs of your business. Good layouts allow effortless readability, helpful information, and easy navigation while conveying the personality of the business. You would not want a simple layout with conservative colors for a hair salon website, but this design might work perfectly for a lawyer or an accountant. A design that showcases the character of the business can draw your Internet visitor in.

2. Mobility – To reach customers more effectively, mobile features must be part of the website. Finding a qualified and knowledgeable web design Key West, FL company will ensure your website's ability to be viewed effectively on a PC, as well as any mobile device. According to data from 2012, 55% of adults access the Internet through mobile devices.

Websites that are optimized for mobile viewing – responsive -- provide the smartphone or tablet user the ability to properly view the website. A Key West web design specialist will work to ensure mobile needs are met.

3. SEO Techniques – A Key West web design specialist can utilize special techniques to increase search engine optimization (SEO). SEO means employing special techniques on your website that will increase your rankings in the search engines, bringing your website to the first or second page of an Internet search. Marketingcartel.com is a top-ranked website for the term Key West SEO Company - that should prove we know what we're doing when it comes to SEO.

The goal of these techniques is to bring more potential customers to the website. Websites without SEO often perform poorly with fewer hits and very few sales. A web design with excellent SEO can help increase the number of site visitors with the potential of a corresponding increase in sales.

The time is now to jump in with a Key West web design company and get a website started. With the wide range of benefits that increase popularity and conversion rates, it is a smart business decision to start up a new -- or updated an old -- website. Rival businesses are currently doing the same thing.

Keep your competitive edge by engaging The Marketing Cartel as your Key West web design company. We focus on drawing in more visitors and turning them into life-long customers for your website. Get started by giving us a call today: 1.(754) 229-3342.