Outsource SEO Services

Keyword Searches Are Just The Start Of What Outsourced SEO Does For You

If there’s one thing that is the greatest complicator of SEO (and the reason why you hire outsource SEO companies), it’s keywords. Yes, of course, you don’t want to write all the content, create all the links, and do all of the hard work yourself, let alone run the numbers to measure the results. But even if you did all that work, you could easily waste your time by using the wrong keywords.

A Good Outsourced SEO Company Knows That Keywords Are Bigger Than Simple SEO

If you’re working with a good outsource SEO brand, of course, they use keywords for SEO, but they realize something else, something far more important. Keywords are integral to your brand. They define what is important about the product you sell, the hopefully many reasons why your buyers buy from you. Do you provide bargain prices, the highest quality, long-lasting products, extra tender loving care?

It’s not just about the central keywords for outsourcing SEO. It’s about all the extra adjectives that add personality and personal identity to your keywords.

High-Quality Outsource SEO Won’t Waste Your Time With “Vanity” Keywords

Technically, you could sit and argue with your outsource SEO consultant and say, “Hey look, this is a great keyword. It describes my item perfectly!” Let’s say you sell dresses. Sure, plenty of people search for dresses. So you would think that this would drive a ton of traffic to your website, especially if you come up high in the search results.

The problem is nobody searches for “dresses”. They search for wedding dresses, sweater dresses, evening gowns, day dresses, and they usually assign a color, a material, or some other defining word. It is partly the Google changes that want you to be more specific, and then there’s the fact that you probably don’t own dresses.com or even sweaterdresses.com. Google likes when the carpet matches the drapes. In other words, they like when your keywords match your domain name or URL.

You aren’t tied down to just one keyword in any given search. Of course, you prioritize, but especially when you have an outsource SEO consultant helping you to build links, you can build multiple links based on more diverse keywords. It will bring a better ROI if you think a little deeper about your keywords, or let a professional do it for you.

Does Your Outsourced SEO Consultant Use the Google Wonder Wheel?

Adwords is great for any outsource SEO brand or for that matter any company interested in the DIY approach to SEO. While it is not as popular, the Google Wonder Wheel is pretty nice. You can do a search, and then you select “wonder wheel” under the filter options on the left-hand side. So it’s not like the regular Google tools that have their own website. It is there on every single search.

When you use the Google Wonder Wheel, it will group keywords together for you. In short, it tells you how people searching that keyword may actually end up searching it in long-form. Dog food could turn into high-quality dog food, dog food comparison, dog food recalls, best dog food brands. If you then click on say dog food recalls, it will expand even further to offer you more specific options.

Just imagine the hours you could spend using the Wonder Wheel……the hours you could waste away that you will NEVER get back if you’re trying to do your SEO all alone.

Outsource SEO Consultants Understand the Value of Proper Repetition

There is plenty of debate among outsourcing SEO consultants, let alone everybody else about how much keyword repetition is good repetition. Is it keyword spamming? Are you giving your keywords enough exposure? Has Google missed them?

If you use the same keyword over and over again in exactly the same format, then you’re in trouble. However, if you vary your keywords, use different longer forms of the same keyword, and repeat certain keywords a couple of times, you can get the best exposure without breaking any of Google’s unspoken (or spoken) rules.

Repetition is just fine within reason. All things in moderation. Ideally, if you are going to repeat the keywords more than a few times though, you should make sure that they are actually different, not just variations of the same basic word.

If you want to do the work yourself, more power to you. Some of us love the extra work and research, but if you simply don’t have the time, you want an expert’s hand, or for many other reasons, outsource SEO continues to improve, giving you the highest quality of search results for your website.