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Google is constantly improving their algorithm, and keeping up to date with the latest industry standards. One of the most important ranking factors for local businesses today are location accuracy and distance measurement when it comes to mobile searches.
How to Optimize your Google My Business Profile
There are a few things you can do to make your Google My Business profile stand out. The first thing is using good keywords in your title, description and categories. That will help people find your business when they search on Google Maps or the Search Engine Results Page (SERP).
Without the right optimization, your business could easily be lost in an endless sea of competitors that are all vying for those top positions on search results pages. With proper SEO best practices, we can help guide our clients’ profiles into high page rankings as well as drive traffic directly from the SERPs (Search Engine Results Pages)
Tips to Increase your Google My Business Ranking
Google My Business is a Google product which has become an important aspect of SEO (Search Engine Optimization). It allows you to control the image and feel that customers see when they search for your business on Google.
Quality Backlinks
Good quality backlinks are the most effective way to increase your Google My Business ranking.
Google is constantly changing their algorithm, so what worked in the past may no longer work in 2021 and vice versa. You need to stay up to date with any changes made by Google or your competition if you want your backlink building efforts to be seen as valuable content that deserves being ranked on page one of search engines for highly competitive keywords.
Citations
Benefits of adding citations to your Google My Business profile include better authority, citation flow and trust in local search results.
Citations are links or listings about you that appear on other websites. They may be business information sites like Yelp! or social media profiles like Facebook pages. These types of assets can drive organic traffic by linking back to your site for more information when people find them through a web search engine. They also help improve your overall ranking potential in businesses page searches because they give additional third-party credibility to the data listed in various spots across the internet where different platforms have collected it from all over the web into one spot – usually their own database – which is then used as a resource for others who might want even more information about you or your business.
Optimization
Optimization is one of the best ways to get more customers through your door. With Google My Business, you can focus on optimizing your business information so that it flows better with search queries and yields results for users who are looking up local businesses on their phones or computers.
It entails having the best practices of Search Engine Optimization applied into your business’s profile page, which includes writing optimized titles and descriptions as well as adding images. These steps bring about an increase in ranking for local search results, therefore giving you greater visibility when potential clients are looking for products or services similar to yours. You will also have better chances of being included in advertisements by companies.
Tips to Optimize Your Website
The first thing you want to do is ensure that your website works well on mobile devices. This means testing it in different browsers, including Google Chrome and Safari. You will also need to check how the site looks on tablet computers as well as other hand held devices.
Title Tag
A Title Tag is a HTML element that tells search engines what the post or page of content you’re linking to is about. Search engine crawlers scan these tags when they visit your blog, and it helps them determine how relevant a particular webpage might be for a certain keyword or phrase. It should be descriptive and interesting while not being too long or wordy.
Description Tag
The Description Tag is a meta tag that provides an overview of what your web page will contain. This information generally shows up in Search Engine results, so it’s important to be descriptive and provide keywords for the engines to find you! You can also use this space as a call-to-action or lead generation opportunity by including specific resources or items on your site, such as contact forms, social media links, email signups etc.
General information
Easy to read and navigate sites will always have a better chance at ranking higher than the ones with complicated data that is hard to understand.
Factors That Influence Your Business’s Google Search Ranking
Google uses hundreds of factors to determine where a site ranks in search results. Some are obvious, like the quality of content on the page or how many links point to it from other sites.
Content
– Quality of Content: If you want to rank higher than your competitors, it is important that the content on your website is written in a way where it’s easy for Google bots and users to read. Ensure proper grammar and spelling as these are some factors which contribute towards rankings
– Length of Pages: The longer, informative pages will earn a higher ranking compared to shorter ones containing less information.
Speed
Customers are becoming increasingly dissatisfied with their experience when they visit a website that takes too long to load. When it comes down to search engine optimization, speed is everything. A fast-loading page significantly increases your business’s chances of being placed in the top five results on Google and other major search engines like Bing or Yahoo!
Mobile Compatibility
Mobile Compatibility influences how mobile-friendly your business’s website is and if it appears higher or lower on mobile searches than desktop searches. This also affects where your site ranks overall when people use either mobile or desktop devices to search for something specific online. In order to be found by potential customers searching from their smartphones, businesses need to be on the first page of Google’s results, and that means having a mobile-friendly website.
Keywords
The keyword method consists of using the most popular and relevant keywords in your website copy. If you can rank for those keywords, then you will drive targeted traffic to your site.
Domain Authority
Domain Authority, or DA for short, is one of the most important metrics that businesses look at when it comes to their search ranking. They measure your changes across all pages on your site. This includes both internal and external links so you have an accurate representation of where your website stands against others in the industry.
Domain Age
Domain Age is one of the major factors that influences your site’s ranking on Google. A new website will take some time to build up link authority and relevance, which are essential for gaining good search rankings; whereas an established domain (especially with a lot of backlinks) can start ranking high in SERPs within months after launching their business online.
Structure
One thing you should consider when planning out the structure of your page is how it will impact Google’s search algorithm. A sitemap will make it easier for your pages to be indexed using your keywords.
Business Information
Offering great business information is an important first step to success online. Google rewards good websites that offer valuable content through higher search rankings.
Creating original content
One thing that has a huge impact on SEO is the originality of your content. If you are creating unique materials for your site and sharing them with others through social media or guest blogging, then Google will notice! When new information comes out about certain keywords or phrases, search engines like Google monitor these trends closely in order to provide accurate results when users run their searches.
Understanding your target audience
Understanding your target audience and knowing what they want is essential to success in any business. However, understanding them on a deeper level can actually impact how well your website performs in Google searches, which means more revenue for you!
The Google My Business Experts at The Marketing Cartel use a variety of advanced strategies that will increase your rankings and make you stand out from the competition. We work together with our clients to craft an individualized strategy which is uniquely designed to meet their needs, helping them achieve success through using Google My Business solutions. Contact us today for more information!
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