Are you a local business owner in need of a new website? Is your current website struggling to drive leads for your business? If you want a website that you’re proud to share with family, friends and prospective clients that reflects the high-quality service you provide to your customers then you came to the right place.

The Marketing Cartel is your local full-service digital marketing agency that specializes in website design and development. Whether your current website isn’t working for you or you currently running your business without a website at all, the Marketing Cartel is here to help.

Many business owners can’t remember the last time they updated their website. Most may not realize just how poor of a reflection their current website is on their business. From poorly written content to outdated services, contact information, and more; having a high-quality website that not only mirrors the professionalism and quality of your products and services but a site that is up-to-date with today’s technology and trends is imperative.

The majority of business owners don’t even realize that their website isn’t “good”. A good website is much more than an aesthetically pleasing website design. Sure, aesthetics are important and our world-class website design team will work closely with you to design a website that represents your business and “wows” your customers. But more importantly than how your website looks is how your website performs.

Is your contact information up-to-date? Are your phone numbers, address, and driving directions correct? How about your email address and social media links? You’d be surprised how many websites our team sees a day that has the most basic information about their company incorrect on their website.

Are your forms working correctly? If so, how many form submissions and phone calls are you getting on an average week? Are you answering your form submissions and calls in a timely manner? Do you even know where your form submissions are going? We see hundreds of business owners every month who either can’t answer these simple questions or simply don’t know the answer. If this sounds like you, then you should call the Marketing Cartel today for your free website analysis or website design consultation.

Google has an algorithm with a series of ranking factors to rank your website amongst your competition. At the Marketing Cartel, our team knows those Google ranking factors and understands how to apply them in the form of website design and a subsequent SEO campaign.

So what are the ranking factors for Google? We’re glad you asked.

• Consistent, engaging content: Some business owners think once they’ve created a website they’re all done and there’s nothing else to do. This couldn’t be more incorrect. Our team will build you a website with the proper structure in place to give you the ability to create blogs and other forms of engaging content on a monthly basis. If you don’t have the time to write content, check out our award-winning SEO services for more information.
• Meta Titles & Meta Descriptions: Meta titles and meta descriptions fall under a category called on-page SEO. On-page SEO or on-site SEO is the practice of optimizing elements on your website in order to rank higher and earn more relevant traffic from Google and other major search engines. One of the largest components of effective on-page is the optimization of the titles and meta descriptions using keywords that you want to rank for. Our team of SEO experts offers this optional service as part of our SEO marketing services for our website design clients.
• User Engagement: A massively important aspect of ranking on Google is how well your website engages with its users. Google wants to offer its customers the very best results when it comes to searching on its platform. So why would Google rank your website number 1 on Google when your customers are routinely not engaging with your website or are bouncing off your website as soon as they land? They wouldn’t. Our team ensures that your website design is structured in a way that not only aesthetically appeals to your customers but also engages with them, keeping them on the website long enough to convert into a lead.
• Internal Links: Do you ever go to a website and find yourself having a hard time finding what you’re looking for? Of course, you have. When your customers go to your website you want a proper internal linking structure in place to make navigating between product and service offerings and since that’s what your customers want, that’s what Google wants.
• Site Security: You wouldn’t stay in a hotel or an Airbnb with a broken lock on the front door, would you? So why would you visit a website with no security either? You wouldn’t. Although it may sound obvious to you, many business owners forget to keep up with their website security and inadvertently negatively impact their rankings, not to mention significantly decreasing their website traffic and lead flow.
• Page Speed: How many times have you clicked on an ad or a link to a website expecting the page to promptly load only to find yourself impatiently staring at the spinning favicon on the navigation bar or loading screen over and over before giving up? Our guess is more often than you may even realize. Google wants the websites they rank high on their first page to promptly load for their customers. If your website is slowly loading from page to page, you’re hurting your rankings. Our team of website developers has the knowledge to design a website in order to load at blazing speeds. Additionally, we offer website hosting packages for our web design clients on our dedicated services to ensure fast speeds and advanced 24 security.
• Mobile-Friendly/Mobile-First Website Design: It’s 2022, and everybody is using a cellphone. Okay, not everybody uses a smartphone, just 7.26 billion people, or 92% of the world population. Over 50% of B2B inquiries were made on mobile last year. Mobile phones generate over 55% of website traffic. Why would you design a website with anything other than a mobile-friendly structure? Google has shifted its focus to a mobile-first world, an approach that means your website should target mobile visitors first.
• Schema Markup: Schema markup is the modern version of meta tags, it’s a code that good website designers and developers add to every website they create. Our team uses schema to serve more visual search results on Google such as structure snippets. If you’ve ever seen search results that list out a website's main pages or highlight areas of importance then you’ve seen the benefits of schema markup. Not only does Google love when a website utilizes this best practice but as an added benefit schema markup can make your website stand out amongst its competitors.

There are dozens of several other ranking factors that Google takes into consideration when ranking your website amongst your competition, all of which are thoughtfully included in our customized SEO marketing campaigns. To learn more about a website design and the many other marketing services the Marketing Cartel has to offer, such as social media marketing, pay-per-click (Google Ads), Google My Business optimization, and more, contact your local experts in West Palm Beach at the Marketing Cartel today.

A website designed several years ago – even if it is being kept up to date with new information – is not adequate today. While the service and product information on the site may be accurate and current, the information being sent to the search engines – Yahoo!, Google, Bing – is probably out of date and you need help with SEO.

Florida search engine optimization companies continually modify the formulas they use that determine which business will rank high – appear on page one or two – in an Internet search. You want your website to rank high. That means discussion updating options with a web design West Palm Beach, FL company.

The Visibility Angle

Search engines use very specific criteria when ranking websites and the rules to this particular game change constantly. In the last year, alone sites like Google have taken serious measures to ensure their own reputations do not get slighted. This happens when a search produces poor or useless content, by ranking high in a search,  sites that the reader does not find relevant to what they were looking for.

If your site is not utilizing current Search Engine Optimization (SEO) trends it just is not being seen. A solid West Palm Beach website design team is one that positions itself as an expert in the SEO area and can prove its ability to get your site good results.

The Move to Mobile

The way people use the Internet is changing drastically. Ten years ago the only thing that most sites had to worry about was how their sites looked on the more popular browsers like Internet Explorer and Firefox. Today, optimization for desktop browsers is not anywhere near as much of a concern as making the site responsive. Today’s most successful websites are those that “respond” to the device that is requesting the data with content that is easy to view, access, and navigate.

The shift to mobile devices like tablets and smartphones has been rapid and will continue to gain momentum in the months and years to come. If your site is not responsive, you are now missing out on 15 percent of all Web traffic. That number will be considerably higher next year and each following year. If your site is over 3 years old, it is probably not set up to respond to mobile devices and it is time to call a reputable West Palm Beach web design company for help.

Curb Appeal

First impressions are everything. Imagine what it feels like to walk into a restaurant or a hotel or even an office that looks dated, drab or run-down. Now think about that in terms of your website. Is the site full of dated content, a tired design, useless features, and dozens of broken links? These are signs of neglect and your site visitor will quickly move on. If you want to capture these leads, your site needs to stand out and hold your visitor’s attention.

A good website is one that offers its visitors ease of navigation and an environment that encourages interaction. A site doesn’t have to be overrun with cool graphics and applications to provide a great user experience. It simply has to make your visitors want to stick around. This can be accomplished by making the site easy to use and by utilizing social media as part of its design.

It should have a blog and be mobile-friendly such as a to “like” your Facebook account and interact with you on Twitter.  Your contact information should be clearly visible wherever they go, with links to your company’s social media accounts, making it simple for your site visitor to provide feedback.

If your site is lacking any of these things you need to look into a better, more up-to-date web design. West Palm Beach, FL is a huge and lucrative market. To take advantage of it your potential customers must be able to locate you and find your site helpful and informative. If you think your site is lacking in those areas, it’s time to rebuild with our West Palm Beach web design company!