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Dentistry Seo, Ppc, & Internet Marketing With The Marketing Cartel
Getting dentist marketing tips on the internet just got easier. Imagine a company that actually cared how well your dentistry practice thrived. Imagine a company that offered a guarantee, and proudly displayed their results on their website. We’re it.
For all the DIY’ers, we’re going to lay down some marketing ideas that should get your name buzzing around town in no time. Read everything though, some great small tips & tricks are throughout this page. We must make a claim though, any one of us can yank a tooth out if it hurts, I would much rather seek the advice of a Dentist, for numerous reasons.
If your marketing tooth (sweet tooth, get it? :D), needs some repair. Trust the experts, you’ve found the right guys.
After you’ve read our marketing ideas, check out our proven results, we help dentists crush their competition with internet marketing. It’s what we do. We like it.
Dentist Marketing Ideas
For those that love to get right to the good stuff, here are some ideas that we feel could help grow your practice, if constantly put into action.
- Flyers – With Coupons. Profit long-term. Be aggressive. Earn Business. Always use an expiration date. Let’s get them in the door.
- Refer a Friend Campaign – Get creative. Ad copy & design matter here. 3 patients referred = ________ (free teeth whitening, 5% next visit, etc).
- Promotional Items – Toothbrushes with Dr. name engraved. Give two to your patient. Ask to give one to a friend as a gift from Dr. _____.
- Radio Commercial – People hate pain. Highlight how accommodating your office is to pain elimination.
- Email Marketing – We can help you here. Big time. A/B testing offers. Designs to convert. Call to Actions. Content Creation. Etc.
- Internet Marketing – Ditto. Guaranteed SEO results. PPC pros. Social Media nerds. That’s us.
- Direct Mail – Create an unbeatable offer. Professional design. Mail to everyone within your general radius. Create another unbeatable offer, send it next month. Rinse. Repeat. (design & offer are key here).
- Virtual Dental Advice. Get Live Chat. Answer questions. Get them in the door!
Want some guerilla marketing tips? Click here!
Dentist Marketing Tips:
First, the obvious. (I know I’m sorry). When trying to find free dentist marketing ideas online, you may have to utilize time to put these ideas into action. There are many ways you can advertise your dental practice locally. First, you should identify what service you would like to increase. For instance, if your office is located in an area where the affluent reside, pushing veneers or teeth whitening as your promotional special would be a wise plan of action. Perhaps you just wish to increase your patients, in these instances we recommend that you offer cheap checkups to get the patients in.
Tap into what you already have. You have a dental practice with hundreds of patients. Look at these patients as free salespeople. Before they start selling like crazy, you must wow them. Not just like every other business these days, finding practices that go above and beyond makes people feel good. We all like to feel good! Many people would rather be in many other places than going to a dentist, so make it fun!
Now, the fun stuff :D. Promotional giveaways. As a patient, I love this stuff. Branded toothbrushes are cool with me. I actually stash them away. I realized that if someone ever needed to use a toothbrush, having an extra couldn’t hurt. Guess what? I gave it to my buddy, he then asked me about my dentist, and my dentist has a new patient. Word of mouth is the best type of dentist marketing, social media marketing is like an advanced form of word of mouth advertising in this day and age.
Why Is Dentist Marketing Important?
According to the Bureau of Labor and Statistics, “Employment of dentists is expected to grow by 21 percent from 2010 to 2020, faster than the average for all occupations.” (BLS on Dentists)
Gaining traction and dominating the market now is critical so new dentists do not invest heavily in internet marketing and start taking your market share, or make it more difficult for you to rank on Page One of Google. The race is on. A good analogy is this. Imagine two runners. One starts running laps today. The other starts to run laps 1 year later. Who do you think will win the race? Most likely, the first runner. Additionally, you went through extensive training to become a dentist & undergo mandatory continuing education. Why wouldn’t you want to build your practice into its full potential?
You need constant activity to satisfy the search engines and to obtain favorable rankings. Organic SEO is said to generate the highest ROI out of any marketing medium. Get a head start. Put your foot down and claim what is yours. Crush your competition.
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