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Google My Business Ranking Factors for 2021

Google is constantly improving their algorithm, and keeping up to date with the latest industry standards. One of the most important ranking factors for local businesses today are location accuracy and distance measurement when it comes to mobile searches. How to Optimize your Google My Business Profile There are a [...]

By |2021-10-25T11:51:04+00:00October 25, 2021|Blog|0 Comments

A Collection of the Top Marketing Campaigns in 2019

Companies and brands have been seeking ways to get more creative and connect with consumers on different levels as the number of those who distrust advertising and media continues to climb. 2019 proved to be full of creative, effective, and emotionally appealing campaigns. Here’s a roundup of some of the […]

By |2020-01-03T15:00:49+00:00January 3, 2020|Blog|Comments Off on A Collection of the Top Marketing Campaigns in 2019

Popular Link-Building Tactics to Avoid

Before the launch of Google Penguin in 2012, websites were violating Google webmaster guidelines with black hat SEO tactics. Many people were paying for links to boost their website rankings. As part of Google’s algorithm, Penguin seeks to catch those websites engaged in link scheming. In order to organically build […]

By |2021-08-01T17:14:19+00:00December 27, 2019|Blog|Comments Off on Popular Link-Building Tactics to Avoid

Dynamic Content: The Pros and Cons and When’s and Where’s

To many, Dynamic Content is the future and for good reason. Differentiating itself from more blanketed marketing ads and emails, dynamic content can grow, adapt, and develop day after day and eventually funnel customers to the exact place you want them to be. According to Demand Metrics, over 78% of […]

By |2019-12-23T08:50:03+00:00December 23, 2019|Blog|Comments Off on Dynamic Content: The Pros and Cons and When’s and Where’s

Your 2019 Holiday Gift Guide for Digital Marketers

Gone are the Halloween costumes, jack-o-lanters, and Thanksgiving leftovers (hopefully). It’s no secret that Christmas is right around the corner. Several gift guides are available for the mom, grandma, manly man, and best friend in your life, but what about the creative, innovative, social media influencer? Check out this gift […]

By |2019-12-13T15:00:39+00:00December 13, 2019|Blog|Comments Off on Your 2019 Holiday Gift Guide for Digital Marketers

Cut Through the Confusion in Google Analytics by Looking at these 7 Metrics Only

With over 50 reports available in Google Analytics, it can be overwhelming to determine which reports and metrics to focus on. It’s no secret that Google Analytics is an incredibly helpful, insightful, and (mostly) free tool for business owners, but if you don’t know how to use it, it’s not […]

By |2019-12-03T18:03:31+00:00December 3, 2019|Blog|Comments Off on Cut Through the Confusion in Google Analytics by Looking at these 7 Metrics Only

How to Nurture Your Leads: A Simple Breakdown

What is lead nurturing?   Lead nurturing is the process of building a relationship with someone who is interested in your business and has the potential to become a paying customer.   You don’t have to leave it up to chance to see whether or not a person is going […]

By |2019-11-22T15:00:20+00:00November 22, 2019|Blog|Comments Off on How to Nurture Your Leads: A Simple Breakdown

How much is too much? Frequency in Email Marketing

Email marketing can be a great way to reach a large audience and turn leads into customers, but it can also be an easy way to alienate your audience if you don’t use emails correctly. 69% of users unsubscribe to promotional emails because their inbox is bombarded, so the frequency […]

By |2019-11-15T15:00:13+00:00November 15, 2019|Blog|Comments Off on How much is too much? Frequency in Email Marketing

A Summary of the 4th episode of SEO Mythbusters

In this 4th episode of SEO Mythbusters, Google’s Martin Splitt talks with Ada Rose Cannon, a web developer advocate for Samsung. They discuss a variety of issues pertaining to website performance and usability, including:   Mobile web and web on low-end devices How performance metrics relate to ranking factors How […]

By |2019-11-08T15:00:12+00:00November 8, 2019|Blog|Comments Off on A Summary of the 4th episode of SEO Mythbusters

SEO Mythbusting: A Summary of the Third Episode of the New YouTube Series by Google Webmasters

In this third episode of SEO Mythbusting, Martin Splitt meets with Jamie Alberico, the SEO Product Manager at Arrow Electrics, to discuss SEO and JavaScript. There are a lot of myths about Javascript that need to be debunked, including “is JavaScript the devil?” and thankfully Splitt tackles them all here […]

By |2019-10-31T15:00:54+00:00October 31, 2019|Blog|Comments Off on SEO Mythbusting: A Summary of the Third Episode of the New YouTube Series by Google Webmasters
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Google My Business Ranking Factors for 2021

Google is constantly improving their algorithm, and keeping up to…

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A Collection of the Top Marketing Campaigns in 2019

Companies and brands have been seeking ways to get more…

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