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How to Use Basecamp
Basecamp is the project management software that we use with our clients.  Basecamp makes it easy for people in different roles with different responsibilities to communicate and work together. It’s a place to share files, have discussions, collaborate on documents, assign tasks, and check due dates. Basecamp stores everything securely […]
How to Use the AdWords Split Test Feature for Your Ecommerce Company
One of the features available through AdWords is its split-testing feature, but unfortunately many companies are either ignoring this feature or not using it to its full potential. There are essentially two approaches that you can use with this tool to split test your ads (and therefore know how to […]
Creative Uses of Marketing Automation
Marketing automation is one of the aspects that practically every business is aware of because it does some of the jobs that are tedious and no longer require employee effort day-to-day. With marketing automation, you are able to take care of a variety of marketing tasks including emails, handling leads, […]
Top 6 Tools to Help You Audit Your Content
By now it goes without saying that it is essential to make sure the content you’re producing is effective, engaging, and is getting you the best results possible with your audience, which is why it is so important to conduct content audits from time to time. By taking inventory of […]
5 Tips You Never Thought Would Help Improve Conversion Rates
It’s no secret that one of the major goals of online marketing is to get the best conversion rate possible to help increase revenue and steadily build your business. There is a lot of information available about conversion rate optimization and what makes for good website (and associated blogging) practices, […]
App Store Optimization (ASO): What It Means and Why It Matters in 2015
App Store Optimization, or ‘ASO’, has become a crucial piece of mobile App marketing and online marketing as a whole. In 2014 there were over 2 million mobile apps in the major app stores, which is why it is important to consider how it is going to be so critical […]
7 Ways to Promote Your Business Online
There are numerous different ways to promote your business online, some that may not be mentioned in this post, but we are going to examine 7 that are absolute musts if you’re serious about your online business and presence. If your business is mastering these 7 forms of promoting your […]
7 Huge PPC Money Wasters that Generate Bad Leads
Too many times I take over a PPC account that is massively wasting money in every direction. This happens in both ecommerce and service based businesses. It is a product of an inexperienced user setting up the account, and usually stems from companies setting up their own accounts or even […]
Niki Szabo
PPC Manager
Michael Stearns
Content Writer