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10 Traits & Skills to Look for in a Great Marketer
These days, being a great marketer involves a variety of different skills, and those who have specific marketing knowledge can really help a business grow over time. Different backgrounds and experiences can make for a great marketer, but are there are some traits and “skills” that really set some marketers […]
Still Haven’t Created an App for Your Company? 6 Steps to Take You There
Mobile applications are no longer associated solely with large companies with big budgets; if you’re a small business and you don’t have a mobile app yet, you’re lagging behind the competition that does. Entrepreneur.com reports that “40 percent of American mobile subscribers accessed downloaded apps in June, 91 percent of […]
Everything Your Business Needs to Know about M-Commerce
M-commerce, or mobile commerce, currently plays a large role in the success or failure of businesses. According to Goldman Sachs, 535 million consumers will make a purchase this year on a mobile device. The same report estimates that mobile sales worldwide are projected to be $626 billion by 2018. So […]
Curious about Automating Your Workload? It Can Be Extremely Effective, but Only if Done Right
If making countless decisions throughout your workday is causing you fatigue, you’re not alone; decision fatigue is real thing that affects many people in their daily lives, both at work and at home. In fact, the New York Times published a study that showed that “prisoners who appeared early in […]
6 Ways to Help Get Insights that Matter from Your Onsite Analytics
Analytic data has the potential to be a small business’s best friend, if the business owner knows how to interpret the data correctly and then use the findings to optimize their website. If this seems like an overwhelming task to you, you’re not alone; it’s been said that the rule […]
10 Ways to Take Your Email Marketing Campaigns to the Next Level
It’s hard to go anywhere on the Internet without some kind of contact from or reminder about social media, whether it’s page likes, status updates, tweets, Instagram photos, or LinkedIn connections, to name a few. And because it’s so hard to escape the chaos of social media, it seems like […]
How Co-Branding Works in Online Marketing in 2016
Co-Marketing, or two companies teaming up and collaborating to market and promote two products together, allows both companies to work towards a common goal.This also allows for split costs, efforts, and creative development. It has had a lot of success and, for example, reaches back to the days of Dr. […]
7 Best Practices for Managing Multiple Social Media Channels
By now most marketers know that there are tools out there to help automate social media scheduling, which is crucial when you’re managing several accounts. Maybe you’re a freelancer doing social media for several companies, or maybe you work for a company that has different accounts for different locations or […]
How to Use Snapchat Geofilters to Improve Your Social Marketing
Snapchat is one of the most popular apps for digital advertising right now with over 8 billion videos viewed on Snapchat every single day. According to their homepage, “SnapChat is one of the best ways to reach 13-34 year olds, [because] more than 60% of 13-34 year olds who have […]
4 Steps To Making The Most Of Your Target Audience
Identifying a target audience for your business is one of the most important things an entrepreneur can do upfront before diving in headfirst. However, one important thing to remember is that, most likely, you’re not just going to have just one type of buyer or one type of business who […]