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Content Marketing Tactics That Are a Complete Turnoff for Your Audience
Did you know only 30% of content marketers say their content marketing strategy is effective? As a content marketer, you need to connect with your audience in order to be successful. But many marketers aren’t aware that they’re turning their customers off with some of their techniques. Not sure if […]
How To Enhance Your Conversion Rate Optimization
As ranking on search engines gets harder and getting organic traffic becomes even more difficult, many marketers have completely forgotten why they market their brands in the first place and why conversion rate optimization is important. More and more marketers are easily getting distracted as they try to get more […]
Dos and Don’ts of Keyword Strategies
Solid keyword strategies are needed if you’re planning on creating great content that engages your site visitors. Unlike before, Google now takes social signals into account when deciding whether your content should rank or not. Depending on the number of tweets and retweets on Twitter or shares on Facebook, Google […]
The Pros and Cons: HubSpot vs. Marketo
According to statistics from Salesforce, 67% of leaders in marketing use some type of marketing automation. Automating your marketing strategy not only makes your job easier, it increases your sales. HubSpot and Marketo are two of the biggest competitors in marketing automation software. Some agencies and marketers prefer one over […]
Web Design Trends in 2018
Web design has come a long way from when CSS was non-existent. Every now and then a fad will come along that will completely take over the internet. Some of what is considered fashionable in the web design might be all the rage one year, yet completely fall out of […]
Guest Posting Isn’t Dead: Here’s 6 Reasons Why
In 2014, Matt Cutts, the head of Google’s Webspam team wrote on his personal blog: “…stick a fork in it: guest blogging is done; it’s just gotten too spammy.” And with that, the digital marketing world assumed that guest blogging was no longer a way to boost their website’s traffic. […]
How To Increase Organic Traffic That Converts
I’m assuming that you’re here because you want to know how come your site isn’t bringing in organic traffic that converts. Well, you’re not alone. Many people usually don’t have any idea of how to keep visitors on their website engaged enough with the long-term goal of making them customers […]
Everything You Need To Know About Advertising On Facebook
Advertising On Facebook: A How To Guide If done correctly, advertising on Facebook can be a phenomenal tool for businesses to reach extremely detailed audiences via social media. At the same time, Facebook advertising can also be an overwhelming experience if you don’t know what you’re doing. I’m going to […]
3 Dayparting Strategies to Use for Your Ads (2018 Edition)
For marketers, hearing the word “dayparting” simply means figuring out how to maximize their exposure from the average time frames in broadcast programming in relation to the various demographic advertising factors. While it could boost their sales and push their marketing efforts forward, dayparting for marketers has yet to take […]
8 Marketing Tools for Non-Techie Marketers
The growth of the digital workplace has gone over and beyond the usual flurry of emails from team members. With the expanding need of marketing firms to keep up the pace in this customer-obsessed culture today, it has become imperative to come up with ways to come up with fresh […]