Skip to content
The internet has become a hub for all of our lives, with social media being one of the most popular ways to connect with people. For businesses, this is an opportunity!
Social media has become one of the most popular ways to connect with audiences on the web today. The key to social media success for business is finding out how it works best for each platform and audience type, and using that information when developing a plan of action. Using hashtags properly, picking up tips from major influence’s, and applying techniques like link sharing are just some examples that will help drive traffic through this medium alone.
Social Media Tactics To Drive More Traffic To Your Website
Social media plays a major role for small businesses. It can be hard to establish your business as an authority on social media, but there are ways to do it.
Number one is building trust with existing and potential customers by being authentic in all that you share through the account(s). Sharing quality content from other sources will help build relationships with business partners and contribute to increasing organic traffic from search engines.
Participate in conversations where your target audience spends their time online so you have the chance of showing up when people Google related topics or keywords, which could lead them back to your website if they’re interested in what you have to say about this topic area!
Double Your Social Media Traffic
Social Media is one of the most powerful tools in your marketing arsenal. Here are simple ways to get more mileage with social media:
Be Authentic – Social Media is about building relationships, so give people real value that they can use and share! Don’t just promote yourself or sell products over social media; it’s all about engagement.
Post useful content regularly on each channel you’re active on (Facebook, Twitter, Instagram, etc). If you don’t have time for daily posts consider scheduling them ahead of time using a tool like Buffer.
How to Drive Website Traffic from Facebook
Facebook offers a lot of options for targeting and reaching the audience you want to. Drive website traffic from Facebook to your blog or business site by focusing on the right keywords and ad placement.
Here are some steps on how to drive website traffic from Facebook:
– Use paid ads, which can be targeted by age group, gender, location and interests. This is especially effective if you already have an email list or app that contains contact information about your users. You can even target people who like specific pages/groups; this is useful when promoting events such as workshops or lectures (you could offer discounts in exchange for liking certain groups).
– Create multiple landing pages where visitors will come after clicking your ad(s)
– Add a call-to-action button that says, “Shop Now.” Once they click on the button it will take them to your product page.
– Create a lead magnet or contest where people can sign up for updates/notifications about what’s happening with your business.
Drive Website Traffic from Instagram
If done correctly, using the photo-sharing platform to drive traffic back to your site can help you reach new potential customers and increase sales. Here are a few ways that you can use Instagram without having any prior knowledge or experience with this social media website:
– Have a great profile picture and cover photo. These should be relevant to your website topic so that people know what they’re clicking on.
– Include hashtags in the first comment of every post. This makes it easier for other users to find your content through search as well as letting other users see that you’ve mentioned them in a post.
– When posting links, include copy that is enticing and will encourage clicks such as “Click here” or something similar. The more curiosity there is about whatever link you’re sharing, the better chance it has at being clicked.
– Post often! Only by doing this can you maintain engagement with new followers each day without annoying those who are already following you.
– Post at peak hours! By posting when your followers are most likely to engage means that more people will see and like (and hopefully, comment on) your posts.
Twitter, Facebook, LinkedIn, Pinterest, we’ve got them all covered! We have implemented our Social Media Marketing services for hundreds of companies already in several industries to help increase their online presence. Contact us today for a free consultation about how these platforms can work best for your business!