Google is constantly improving their algorithm, and keeping up to date with the latest industry standards. One of the most important ranking factors for local businesses today are location accuracy and distance measurement when it comes to mobile searches. How to Optimize your Google My Business Profile There are a [...]
Companies and brands have been seeking ways to get more creative and connect with consumers on different levels as the number of those who distrust advertising and media continues to climb. 2019 proved to be full of creative, effective, and emotionally appealing campaigns. Here’s a roundup of some of the […]
Before the launch of Google Penguin in 2012, websites were violating Google webmaster guidelines with black hat SEO tactics. Many people were paying for links to boost their website rankings. As part of Google’s algorithm, Penguin seeks to catch those websites engaged in link scheming. In order to organically build […]
To many, Dynamic Content is the future and for good reason. Differentiating itself from more blanketed marketing ads and emails, dynamic content can grow, adapt, and develop day after day and eventually funnel customers to the exact place you want them to be. According to Demand Metrics, over 78% of […]
Gone are the Halloween costumes, jack-o-lanters, and Thanksgiving leftovers (hopefully). It’s no secret that Christmas is right around the corner. Several gift guides are available for the mom, grandma, manly man, and best friend in your life, but what about the creative, innovative, social media influencer? Check out this gift […]
With over 50 reports available in Google Analytics, it can be overwhelming to determine which reports and metrics to focus on. It’s no secret that Google Analytics is an incredibly helpful, insightful, and (mostly) free tool for business owners, but if you don’t know how to use it, it’s not […]
What Is Lead Nurturing? Lead nurturing is the process of building a relationship with someone who is interested in your business and has the potential to become a paying customer. You don’t have to leave it up to chance to see whether or not a person is going to make […]
Email marketing can be a great way to reach a large audience and turn leads into customers, but it can also be an easy way to alienate your audience if you don’t use emails correctly. 69% of users unsubscribe to promotional emails because their inbox is bombarded, so the frequency […]
In this 4th episode of SEO Mythbusters, Google’s Martin Splitt talks with Ada Rose Cannon, a web developer advocate for Samsung. They discuss a variety of issues pertaining to website performance and usability, including: Mobile web and web on low-end devices How performance metrics relate to ranking factors How […]
In this third episode of SEO Mythbusting, Martin Splitt meets with Jamie Alberico, the SEO Product Manager at Arrow Electrics, to discuss SEO and JavaScript. There are a lot of myths about Javascript that need to be debunked, including “is JavaScript the devil?” and thankfully Splitt tackles them all here […]
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