Mobile applications are no longer associated solely with large companies with big budgets; if you’re a small business and you don’t have a mobile app yet, you’re lagging behind the competition that does. Entrepreneur.com reports that “40 percent of American mobile subscribers accessed downloaded apps in June, 91 percent of […]
M-commerce, or mobile commerce, currently plays a large role in the success or failure of businesses. According to Goldman Sachs, 535 million consumers will make a purchase this year on a mobile device. The same report estimates that mobile sales worldwide are projected to be $626 billion by 2018. So […]
If making countless decisions throughout your workday is causing you fatigue, you’re not alone; decision fatigue is real thing that affects many people in their daily lives, both at work and at home. In fact, the New York Times published a study that showed that “prisoners who appeared early in […]
Analytic data has the potential to be a small business’s best friend, if the business owner knows how to interpret the data correctly and then use the findings to optimize their website. If this seems like an overwhelming task to you, you’re not alone; it’s been said that the rule […]
It’s hard to go anywhere on the Internet without some kind of contact from or reminder about social media, whether it’s page likes, status updates, tweets, Instagram photos, or LinkedIn connections, to name a few. And because it’s so hard to escape the chaos of social media, it seems like […]
Co-Marketing, or two companies teaming up and collaborating to market and promote two products together, allows both companies to work towards a common goal.This also allows for split costs, efforts, and creative development. It has had a lot of success and, for example, reaches back to the days of Dr. […]
By now most marketers know that there are tools out there to help automate social media scheduling, which is crucial when you’re managing several accounts. Maybe you’re a freelancer doing social media for several companies, or maybe you work for a company that has different accounts for different locations or […]
Snapchat is one of the most popular apps for digital advertising right now with over 8 billion videos viewed on Snapchat every single day. According to their homepage, “SnapChat is one of the best ways to reach 13-34 year olds, [because] more than 60% of 13-34 year olds who have […]
Identifying a target audience for your business is one of the most important things an entrepreneur can do upfront before diving in headfirst. However, one important thing to remember is that, most likely, you’re not just going to have just one type of buyer or one type of business who […]
The world of Ecommerce tools and processes prove to be similar across many different platforms. So, do these online stores support and help drive your company’s goals to completion? Let’s see if Shopify can put its money where its mouth is. The short answer is, yes, Shopify is good for […]
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