As we enter the holiday season, it is normal to start thinking about revisions or improvements you can make to your marketing plan, so naturally, we have constructed the ultimate holiday marketing checklist. Generally speaking, this list contains just about everything that your brand/business will need to know to plan […]
Last week we listed off 12 PPC management and resource tools to help you improve your marketing in Part I of this article, but as you might have guessed, there are many more than 12 out there. It’s a good idea to try two or three before making a final […]
Let’s face it; pay-per-click (PPC) advertising isn’t always a fan favorite in the office. Managing an AdWords campaign can take a lot of work, and a lot of money, and not unlike other marketing initiatives, there are never any guaranteed results. If you’re ever confused about a feature in AdWords, […]
Many businesses might be looking at their digital marketing efforts and wondering what else they can do to strengthen their campaigns, and what the most effective strategies are. They may be unconsciously turning a blind eye to whether or not their PR and SEO teams are working in sync, together. […]
Building a business and/or a brand is extremely difficult; it’s much more than just having a good idea. The idea itself is only the beginning. What an entrepreneur does with that idea, how they allow it to grow, is what will make or break a new business. Marketing is a […]
The SEO industry is ever- changing, and it’s important for business owners to keep up so that you maintain your high rankings. Struggling with how to get featured on the first page and don’t know what you’re doing wrong? Check out these 5 helpful SEO blog posts that were released […]
Even if you are a small operation it can be really difficult to manage all of the customer interactions you have on any given day! Email, phone calls, and social media are all channels where your customers can get ahold of you—but online chat software is also becoming a really […]
Facebook is a great tool to use for business networking, advertising, and brand management. That being said, in order to get the most out of your experience with Facebook, it’s important to know what tools are available and how/when to best utilize them. Facebook has a lot of algorithms that […]
Last month Instagram launched it’s new “stories” feature, and it is eerily similar to Snapchat’s story feature. Truth be told, when Snapchat launched the stories feature it was a major boost for the app’s use, so it is really no surprise that Instagram decided to follow suit. So it is […]
These days, being a great marketer involves a variety of different skills, and those who have specific marketing knowledge can really help a business grow over time. Different backgrounds and experiences can make for a great marketer, but are there are some traits and “skills” that really set some marketers […]
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