Web Analysts are expected to mesh the goals of a business and that business’ website analytics, product analytics, and/or marketing analytics to find data that informs a decision, direction or optimization. A good Web Analyst is someone who is logical, generally good with numbers, passionate about website and web applications, and […]
Marketing is not a one size fits all strategy, and in fact, one way of measuring performance could work extremely well for one business and not really tell anything important for another. In order to measure the success of your marketing strategy you need to identify the key performance indicators […]
Newsletters have become a priority for most major companies and increasingly popular for small businesses as well. The best part of putting out a newsletter is reaching your audience—however large or small—with a marketing strategy that does not take a lot of time or effort whatsoever. Unfortunately, many companies will […]
The essence of being a good marketer is understanding customer base and target audience. Unfortunately this is not always a cut and dry situation and there are a lot of intricacies to consider as you begin to advertise, design content, and really develop your marketing strategy. Knowing your audience helps […]
Being able to store and share files with a cloud drive that can be accessed anywhere and everywhere is a key tool for marketers. According to Beebom, Dropbox has over 300 million users with close to a $10 Billion valuation, and with 2GB of free storage, it is no wonder […]
In 2017, many small businesses are taking advantage of the popular photo-messaging app SnapChat in order to increase their brand awareness and engage a growing following of users. Although most “snaps” disappear after 10 seconds, their effects on businesses are much more long lasting. Approximately 26 million people in the […]
It’s no secret that a company’s website and overall online presence is a huge contributor to their revenue (or lack thereof). It’s imperative that a business have a highly functioning website, an engaging social media strategy, and a knowledge of SEO in order to make money and truly compete with […]
Small businesses know how hard it is to build an audience on Facebook, and in the interest of honesty, we can all admit that it can be really difficult to build an organic audience on the platform. Facebook Ads are not just used to advertise products and increase sales, they […]
Grant programs are generally synonymous with long, complicated applications that are constantly in need of revision and that often require all-nighters of tedious work before pressing deadlines, but this isn’t the case with Google Grants. Google has truly simplified the application process to make the grant easy and accessible for […]
In the last few years you have probably heard the term SEO, or “search engine optimization,” thrown around a lot in the business world. For many small business owners, 2017 will be the year that they begin to pay attention to the term and learn a little more about what […]
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