With the rise of voice search devices, many marketers are starting to ask: “how can I be more voice-friendly in my SEO marketing efforts?” That is a fair question, and in recent years it hasn’t been totally clear what exactly businesses can do to appeal to voice search. Luckily, that […]
If you’re still not familiar with the term “people-based marketing,” you’re not alone. It’s a relatively new term that many marketers are still wrapping their heads around despite the fact that most would assume all marketing is people-based marketing (it’s not). For years marketers have used third-parties to understand their […]
You’re producing content. You know it’s high quality, but is it the correct content for your audience? Is it what your readers want to see? Unfortunately, as humans, we’re not perfect. Our content isn’t going to be perfect all the time. That’s why performing an SEO content audit every so […]
Social media is a critical platform for marketers to interact with their audience, and often, these interactions wind up increasing sales numbers if you’re lucky. One way marketers have taken to increasing their involvement in social media marketing is through the use of user generated content. User generated content ultimately […]
When you are trying to figure out what kind of services to offer at your digital agency, a reasonable question to ask is whether you should specialize or offer a wide range of services. While it is understandable to see value in both routes, nowadays when business are looking to […]
Ten years ago, the best (but staggeringly expensive) way for brands to reach large groups of consumers was through television advertisements. However, in today’s world fewer and fewer people are engaging with television networks while an ever increasing number hop on social networks like Facebook, Twitter, Instagram, and LinkedIn. This […]
Affiliate marketing seems simple in its explanation – one chooses products to promote and makes a commission on any sales made from their profile. Many believe affiliate marketing will be an easy way to earn extra cash, but more goes into getting sales than simply posting photos and recommendations on […]
Gone are the days of bland emails. Your audience’s inbox is full of unread messages. Why? Most of those emails are one-dimensional and unreadable. If you’re not familiar with interactive emails, they’re the hyped-up versions of the emails you send to your friends and colleagues. Instead of plain, black and […]
Think about the last time you searched for a service or business recently, what makes you trust a search result enough to spend your time clicking and reviewing the information? Many things can come into play to prove very quickly a listing is worth your time, and Star Reviews are […]
Technical and Non-Technical SEO: what’s the difference? This may be a question you ask if you’re new to the SEO game. But if you’ve been around awhile, you’re aware that at one point, there was just technical SEO: the behind-the-scenes tools that tricked search engines into promoting a website higher […]
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