In 2014, Matt Cutts, the head of Google’s Webspam team wrote on his personal blog: “…stick a fork in it: guest blogging is done; it’s just gotten too spammy.” And with that, the digital marketing world assumed that guest blogging was no longer a way to boost their website’s traffic. […]
I’m assuming that you’re here because you want to know how come your site isn’t bringing in organic traffic that converts. Well, you’re not alone. Many people usually don’t have any idea of how to keep visitors on their website engaged enough with the long-term goal of making them customers […]
Advertising On Facebook: A How To Guide If done correctly, advertising on Facebook can be a phenomenal tool for businesses to reach extremely detailed audiences via social media. At the same time, Facebook advertising can also be an overwhelming experience if you don’t know what you’re doing. I’m going to […]
For marketers, hearing the word “dayparting” simply means figuring out how to maximize their exposure from the average time frames in broadcast programming in relation to the various demographic advertising factors. While it could boost their sales and push their marketing efforts forward, dayparting for marketers has yet to take […]
The growth of the digital workplace has gone over and beyond the usual flurry of emails from team members. With the expanding need of marketing firms to keep up the pace in this customer-obsessed culture today, it has become imperative to come up with ways to come up with fresh […]
The Internet was created to link people together—and look how far we’ve come! Email and social media connect us with people around the world. And in the world of business, a sense of community is important for keeping high engagement. Building authentic relationships with your customers means bigger financial gains […]
Did you know 98% of text messages are opened? That’s a huge open rate—one even email can’t yet beat. SMS text messaging campaigns are popping up everywhere. An SMS campaign is possible for all businesses—whether small business or corporate. If you’re not opting for an SMS campaign yet, consider making […]
As we all know, digital marketing is an ever-changing industry. In order to be successful, marketers need to be updated on all the trending topics coming their way. And while 2018 may seem like a lifetime away, we’re only weeks away from ringing in the new year. It’s never too […]
We all know the power of social media. And new social media platforms are created everyday—so how do businesses and their marketing teams keep up? If you’re just starting out, have little manpower, or your budget doesn’t allow to focus on all the social media platforms at once, you’re wondering […]
You already know that in the digital marketing world content is king. Looking to add some oomph to your content marketing strategy? Why not try adding video to your plan? Video seems intimidating to most—it’s not something all of us have tons of experience with. And if you’re struggling on […]
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