Did you know that when someone hears information they’re only likely to remember 10% of what they heard three days later, but if they see that same information accompanied with a relevant image, they will retain 65% of the info three days later. This and many other reasons is why […]
Any organization that is customer-facing, knows that incoming calls are an integral way to convert leads. Assessing how and where to utilize marketing campaigns to attract more incoming calls can be a difficult and complex process. Enter- Call tracking software. Call tracking solutions typically provide unique and trackable phone numbers […]
Your website is your main hub for interacting with customers online. A well-designed, user-friendly site can earn you more conversions and purchases – but if your site isn’t optimized, it might be turning potential customers away. This checklist of best practices for design and UX, on-page SEO, and content can […]
To succeed in today’s tech-driven world, every marketer and agency needs solid data analysis skills. But there’s more to data analysis than just setting up an analytics tool and waiting for results to roll in. Understanding data is a specialized skill that takes practice and the right mindset. These eight […]
Diverse marketing strategies for brand awareness involve more than just growing your following, or increasing individual sales, it seeks to build an infinity group for your product or service. What is the best way to achieve this? You could invest in paid advertising or content marketing, however recent studies show […]
It is a well-know fact that blogging is an integral aspect of content marketing. However it is not an easy practice, specifically when the main goal of your blog is to generate customer leads. Many businesses struggle with their blogs, because while they understand the importance of valuable content, they […]
Over the past two years, the most popular and influential networking sites and apps; Facebook, Instagram, and Twitter, have added live video features. Live videos are a valuable outlet for social media marketing, they allow the user to broadcast to their global audience with nothing more than a mobile device […]
Since the dawn of Digital Marketing Analytics software, choosing the right option has been akin to selecting a significant other. It’s a large and expensive commitment that you’ll inevitably be saddled with for multiple years, and would be very cumbersome to ‘divorce’. Industry standards say that you should keep your […]
In the current wake of privacy controversies with the big tech companies, users are boycotting and seeking out alternate options. While the majority of internet users (69% to be exact) are searching via Google, (closely followed by Microsoft’s Bing, and Yahoo), many are disenchanted with the company. Whether it be […]
You’re probably familiar with featured snippets – they’re the quick, concise answers featured at the top of some SERPs. Google sources their featured snippets from around the web, and that presents a great opportunity for sites with strong content. For many businesses, snagging a featured snippet (known as “position zero”) […]
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