Let’s be real- negative reviews happen. It’s impossible to please everyone, all the time, no matter how great your business is and how supportive your customer service is. What’s worse is that fake reviews happen as well. Fake and spammy reviews are more common than you might think, and whether […]
It’s estimated that 1 in 3 Facebook users use the site to find recommendations and reviews. On August 6, 2018 Facebook announced that they were redoing the “Reviews” section of their site and changing it to “Recommendations”. Naturally this made business owners wonder how this change would affect the reviews […]
All successful entrepreneurs owners know how important reviews are to their business; most consumers read reviews before making a purchase or frequenting a new business, and those reviews are what guide their decision making process. Google is the top search engine available at the moment, and so it only makes […]
Social Media Marketing is one of the most important aspects of online marketing; there aren’t very many businesses out there who are successful without having a social media presence. Social media is a great tool to use to get information out about your business, such as hours and location, as […]
The marketing world changes every day, so it’s no surprise that experts are predicting a change in content marketing from this year to next. It’s important to keep up with content marketing trends so that your business can stand up to the competition; content marketing isn’t going anywhere, and this […]
The holidays are upon us, and for many this means a chance to take a break from the work grind, relax with family and friends and enjoy good food and company. But for many small business owners, the work doesn’t stop just because the seasons change; those who understand the […]
It’s no secret that people watch the SuperBowl just for the commercials; who doesn’t like to be engaged by a funny or emotional marketing campaign? But you don’t have to wait for February to be wowed by some of the best brand’s marketing strategies; we’ve rounded up a collection of […]
It’s November; Christmas music is playing on the radio, pumpkin spice lattes are a thing of the past, and whether we like it or not, 2019 is just around the corner. Smart business owners are already thinking about how the coming year will affect their company. What marketing trends will […]
There are many things I’m thankful for this Thanksgiving, and one of them is not having to be an expert at SEO. Becoming a master of SEO is not an easy task, especially for beginners. It involves figuring out which keywords to include in your content, deciding where to market […]
Meta descriptions don’t always get the attention they should from marketers. But these snippets have a huge impact on both the quantity and quality of traffic you’re bringing in from SERPs. Well-written meta descriptions can bring you a steady stream of qualified leads, while bad ones will decrease your organic […]
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