The dental industry is one of the most competitive industries when it comes to local SEO. If you’re a dentist looking to improve your website’s visibility and ranking on Google, here are nine strategies that will help you outrank your competition.
The Marketing Cartel is a full-service internet marketing company that offers local Dental SEO services for dentists. We are experts in increasing traffic and conversions for our clients. Our comprehensive campaigns include search engine optimization, pay-per-click management, social media marketing, and website design and development. If you are looking to increase the visibility of your dental practice online, contact us today for a free consultation!
1- Build Your Business Profile
One of the best ways to improve your local SEO is by building your business profile. This includes creating a Google My Business Account and filling out all of the information as completely as possible. Make sure to include your website, hours of operation, and a brief description of what you do. You can also add photos and videos to showcase your practice.
2- Work With A Reliable Agency
If you’re a dentist who’s looking to improve your local SEO, one of the best things you can do is work with a reliable agency. There are a lot of agencies out there that claim to be able to help with dental SEO, but not all of them are created equal. You’ll want to make sure you find an agency that has experience working with dentists and that understands the unique challenges that come with dental marketing.
The right agency will be able to help you optimize your website for the search engines, create targeted dental marketing campaigns, and even design a new website that’s optimized for conversions.
3- Look For Valuable Keywords
When it comes to local SEO strategies for dentists, one of the most important things to focus on is Finding Valuable Keywords. These are words or phrases that people are likely to use when searching for a dentist in your area. There are a few different ways to find these keywords, and it’s important to use as many of them as possible.
One way to find valuable keywords is to look at your competition. What words or phrases do they rank for? You can also use the Google AdWords Keyword Planner tool to get ideas for keywords. This tool will show you how often people are searching for specific terms. You can also use Google Trends to see if there is any interest in specific keywords.
4- Implement CTAs
CTAs are a great way to encourage website visitors to take specific actions, such as scheduling an appointment or requesting more information.
When creating CTAs for your dental website, be sure to keep the following tips in mind:
Make them clear and concise: Your CTAs should be easy for visitors to understand. Use clear language and make sure the button text stands out against the background color.
Use strong verbs: The text on your CTA should tell visitors what they need to do, such as “schedule an appointment” or “request more information.”
Use contrasting colors: Your CTA button should be a different color than the rest of your website so that it stands out and is easy for visitors to find.
5- Post Informative Content
If you want to improve your dental SEO, one of the best things you can do is post informative content. This content can be in the form of blog posts, infographics, or even videos. Whatever format you choose, make sure that your content is interesting and informative.
One thing to keep in mind when creating this type of content is keyword research. You’ll want to include keywords that potential patients are likely to search for. But don’t stuff your content full of keywords; instead, use them naturally throughout the piece.
If you’re not sure where to start, consider creating a Blog Post about a common dental topic such as teeth whitening or cavity prevention. You could also create an infographic that compares different types of toothpaste or highlights the benefits of dental implants. Whatever you choose to do, make sure that your content is high quality and relevant to your target audience.
6- Improve Your Website’s Design And Navigation
One of the most important things you can do is improve your Website’s Design and navigation. Make sure your website is easy to navigate, and that visitors can find what they need quickly and easily. You should also make sure your website looks professional and polished.
If your website looks like it was designed in the 1990s, potential patients are going to be less likely to trust you. Invest in a good web designer to create a beautiful and user-friendly website for you. SEO is an ever-evolving field, so make sure you stay up-to-date on the latest trends and changes.
7- Build A Strong Social Media Presence
If you’re a dentist looking to up your Local SEO game, one of the best things you can do is build a strong social media presence. By creating and maintaining active profiles on popular platforms like Facebook, Twitter, and Instagram, you can reach new patients in your area and create an online community for existing ones.
8- Have A Mobile-Friendly Website
More and more people are using their phones and tablets to search for local businesses, so if your website isn’t optimized for mobile devices, you’re missing out on potential customers.
Here are some tips for optimizing your website for mobile devices:
– Use a responsive design. A responsive design will automatically adjust the size and layout of your website based on the device that’s being used to view it. This is the best way to ensure that your website looks good on any type of device.
– Make sure all of your content is readable on small screens. Avoid using too much text or complex layouts that can be difficult to read on a mobile device.
– Use large buttons and easy-to-navigate menus. People using Mobile Devices are often looking for quick and easy access to the information they need. Make it easy for them to find what they’re looking for on your website.
– Optimize your website for search engines. Make sure you include keywords that people are likely to use when searching for dental services in your area. You can also use location-based terms like “dentist near me” to help improve your ranking in local search results.
9- Join Dental Forums
One of the best ways to improve your local SEO is by joining Dental Forums. These online communities are a great resource for dentists, and they can help you learn more about dental SEO techniques that will help you rank higher on search engine results pages. You can also find potential patients by networking with other dentists on these forums. By sharing your expertise and engaging with others in the community, you’ll be able to attract new patients who are looking for a dentist in their area.
If you are a dentist looking for ways to Increase Your Visibility in your local area, The Marketing Cartel can help. Our team of experts has years of experience in dental SEO and marketing, and we know how to get you the results you need. We offer a variety of services that will help improve your website’s ranking in search engines, drive more traffic to your site, and convert those visitors into patients. Contact us today at (754) 229-3342 to learn more about our dental SEO services!