User experience (UX) for websites is an extremely broad and wide-ranging topic. With a wealth of information available on boosting your UX, we’re going to focus on optimizing two lesser covered areas; site navigation and contact forms. Site navigation is the literal map to a website, and contact forms are […]
Remarketing is a great tool when a user visits a site, explores a product or service, but doesn’t pull the trigger. After that visit, through the magic of Google or other services, ads for that company appear in the almost-customer’s online browsing. While this is a useful tactic, it can […]
Are you feeling in a rut or stuck with your content marketing strategies recently? Drawing inspiration from industry giants can always be a great way to refresh and reboot. Now that we are more than halfway through 2018, let’s take a look at some of our favorite and most unique […]
It’s no secret that mobile optimization is becoming incredibly important for companies looking to expand their reach, but what many companies are beginning to realize is that it’s not out of the question to create an app. Although apps were once seen as a way to play games or check […]
If you’ve never gotten knee-deep in a content audit before, you’ve probably heard they’re boring and tedious but worth it—clearly the type of task we hate the most. Nonetheless, it’s something you have to do and it’s something that will pay off in the end. This year Google made it […]
Did you know that when someone hears information they’re only likely to remember 10% of what they heard three days later, but if they see that same information accompanied with a relevant image, they will retain 65% of the info three days later. This and many other reasons is why […]
Any organization that is customer-facing, knows that incoming calls are an integral way to convert leads. Assessing how and where to utilize marketing campaigns to attract more incoming calls can be a difficult and complex process. Enter- Call tracking software. Call tracking solutions typically provide unique and trackable phone numbers […]
Your website is your main hub for interacting with customers online. A well-designed, user-friendly site can earn you more conversions and purchases – but if your site isn’t optimized, it might be turning potential customers away. This checklist of best practices for design and UX, on-page SEO, and content can […]
To succeed in today’s tech-driven world, every marketer and agency needs solid data analysis skills. But there’s more to data analysis than just setting up an analytics tool and waiting for results to roll in. Understanding data is a specialized skill that takes practice and the right mindset. These eight […]
Diverse marketing strategies for brand awareness involve more than just growing your following, or increasing individual sales, it seeks to build an infinity group for your product or service. What is the best way to achieve this? You could invest in paid advertising or content marketing, however recent studies show […]
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