Even though search engines grow intelligent every year, they are yet to reach human level intelligence where they can decipher what a page is about, whether its spam or useful content and so on. In order to understand the context of a web page, search engines have to focus on the […]
Are your marketing efforts starting to feel a little bland? Have you been executing the same strategies over and over again without a noticeable difference in ROI? Maybe it’s time to add a little spice to your marketing campaigns, and what better way by peppering in some influencer marketing. Influencer […]
There was a time when doing social media marketing was easy. You could create a Facebook page post some of your content and bam! Just like that, your social media marketing strategy would get you noticed in a short while. Well, things are not that easy anymore and instead of […]
Did you just launch your first WordPress website and are feeling excited? Or are have you had one for a while? No matter how long you’ve had your site for you need to pay attention to your website’s security. WordPress sites can be easily hacked and you need to ensure […]
Did you know only 30% of content marketers say their content marketing strategy is effective? As a content marketer, you need to connect with your audience in order to be successful. But many marketers aren’t aware that they’re turning their customers off with some of their techniques. Not sure if […]
As ranking on search engines gets harder and getting organic traffic becomes even more difficult, many marketers have completely forgotten why they market their brands in the first place and why conversion rate optimization is important. More and more marketers are easily getting distracted as they try to get more […]
Solid keyword strategies are needed if you’re planning on creating great content that engages your site visitors. Unlike before, Google now takes social signals into account when deciding whether your content should rank or not. Depending on the number of tweets and retweets on Twitter or shares on Facebook, Google […]
According to statistics from Salesforce, 67% of leaders in marketing use some type of marketing automation. Automating your marketing strategy not only makes your job easier, it increases your sales. HubSpot and Marketo are two of the biggest competitors in marketing automation software. Some agencies and marketers prefer one over […]
Web design has come a long way from when CSS was non-existent. Every now and then a fad will come along that will completely take over the internet. Some of what is considered fashionable in the web design might be all the rage one year, yet completely fall out of […]
In 2014, Matt Cutts, the head of Google’s Webspam team wrote on his personal blog: “…stick a fork in it: guest blogging is done; it’s just gotten too spammy.” And with that, the digital marketing world assumed that guest blogging was no longer a way to boost their website’s traffic. […]
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