The growth of the digital workplace has gone over and beyond the usual flurry of emails from team members. With the expanding need of marketing firms to keep up the pace in this customer-obsessed culture today, it has become imperative to come up with ways to come up with fresh ideas, measure results, collaborate more smoothly with clients, and respond to crises swiftly.

However, there’s usually one huge hurdle for some marketers, especially the non-tech savvy ones: learning how to use the marketing tools crucial to their trade.

Today, it’s no longer enough to just download and install an app. You will have to figure out its functions, set your expectations based on its restrictions, and master how to take advantage of all its capabilities.

While conquering these marketing tools can be a snap for those marketers with a firm grasp of technology, there are still those who remain oblivious to these innovations.

Moreover, spending so much time trying to learn how to use the marketing tools just cancels out the benefits they’re supposed to offer. This is where this list comes in.

In this article, non-techie marketers will have a list of 13 marketing tools that can easily be mastered without prior training or lengthy technical guides.

Marketing Tools for SEO

  1. Google Keyword Planner

Google Keyword Planner is probably one of the most important tools any marketer should strive to master. Not only is it mighty useful in helping you conduct keyword research, it’s fairly simple and direct to the point. More importantly, your data will be gathered straight from the biggest search engine today: Google.

So regardless if you’re a non-tech savvy marketer or just too busy to learn anything else, this tool should be on top of your list. Aside from its pretty straightforward features, the Google Keyword Planner has been known to produce accurate and reliable data.

  1. SEMRush

If the Google Keyword Planner isn’t for you, then you might want to check out SEMrush. Like the first tool mentioned, this is also pretty uncomplicated and learning how to use would be effortless. But most important of all, SEMrush has a proven track record of helping marketers with their SEO, video, PPC, and even social media marketing research.

Non-techie marketers would also be delighted to know that simply plugging in the URL or keyword you want to analyze will easily bring you a bunch of valuable information like the best performing organic keywords, branded search, and your organic competitors.

Marketing Tools for Content Proposals

  1. Google Trends

Every marketer would agree that proposing fresh concepts for content is probably one of the most challenging parts of the job. Regardless of your level of expertise, constantly trying to come up with awesome ideas can get taxing.

Luckily, there are marketing tools like Google Trends that serve as a powerful guide in pointing you in the right direction. This tool has been the go-to site for marketers looking to figure out what’s trending at a certain period. On top of these, Google Trends grabs its data straight from Google so you can be reassured that you’re getting thoroughly researched information.

  1. Übersuggest

If Google Trends is still too complicated for you, then Übersuggest might just be the right fit. This tool is more basic than the one from Google. It’s actually a plug-and-play tool, with users simply typing a search words or terms and Übersuggest sending out ideas based on those.

  1. BuzzSumo

One of the most popular marketing tools to help generate content ideas is BuzzSumo. Aside from churning out data-driven proposed topics, this tool also lets users take a peek at information on who are sharing their content, its engagement rate, and even backlinks.

Marketing Tools for Task Management, Communication, and Collaboration

  1. Monday

Previously called dapulse, Monday has been charging forward as one of the most widely used collaboration as well as communication apps in the digital world today. This platform offers users with a clean, smooth, and organized interface that puts a premium on collaboration.

Monday’s design is incredibly easy to use simply because it resembles many social networking platforms on the market today. This makes communicating and collaborating with various customers or clients a snap. Interestingly, it also offers a friendly space for everyone to even interact socially while working on projects.

Since Monday is very user-friendly, you do not need to be a tech expert to use it. This app requires no prerequisite preparation or guidance. But that does not mean that the company did not make arrangements for those who feel it would still be better to get some training. To learn how to use Monday, you can simply search for their training materials on either YouTube or the company’s website.

  1. Podio

Podio is a cloud-based work management app that integrates marketing tasks with client collaboration and workflow systems. This platform offers the basics every marketer requires in a digital workplace including calendars, task management tools, in-app communication, and file sharing capabilities. Podio can also easily be modified to adapt to upgrades, extensions, and various integrations as well.

Among the integrations Podio can support are Campaign Monitor, Evernote, GoToMeeting, Freshbooks, Google Drive, and Dropbox. This app allows for custom extensions by users as well. It also has the capacity to let users build or create their own integrations as needed.

Due to its easily customizable capabilities, Podio is highly recommended for marketing and sales teams. It could also be a great fit for groups that require a lot of phone or video calls.

  1. Workfront

Workfront, formerly known as AtTask, is one of the most widely used task management apps because of its capability to help marketers gain a clearer and better understanding of their portfolios and project management systems. Its easily customizable and user-friendly system allows users to work with intuitive and simple project dashboards, which provide the necessary data for real-time progress reports and updates.

It also allows for a completely transparent operation among collaborating parties, which fosters openness and great communication. Since it provides users with a 360-degree perspective of the activities in every project, spotting issues and optimizing efforts can be done smoothly and quickly.

On top of these, Workfront helps marketers compete on a global scale through offering scalable and wide-ranging task management solutions. Its features can easily be adapted to support the needs of different clients – be it sales managers, marketing experts, or even executives.

The Takeaway

Marketers – no matter the skillset or tech-savviness – are always on the lookout for marketing tools that would aid in winning over, working with, and keeping their customers. More and more marketers are now looking at efficient and effective marketing tools to help them deliver results – regardless of their client roster and size.

Nowadays, online and offline marketing tools are heavily relied upon to provide marketers and their clients with more visibility in terms of the short- and long-term goals in every project as well as offer convenience through automation of some processes or systems.

What about you? What marketing tools are you using to make your life easier as a marketer?