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Long-tail keywords are phrases that contain three or more words and target a relatively specific audience. Unlike short, general terms like “dresses” or “shoes”, they can help you capture the attention of people who are looking for something very particular. For example, someone searching for “black high heels with bow detail” is far more likely to be ready to purchase someone searching for just “high heels.” They usually have low search volumes but offer higher conversion potential because they often indicate buying intent.
The best way to research and find long-tail keywords is to think about how your customers might describe their needs when looking for what you offer. Start by making a list of all the relevant phrases and words you can think of. Then, use keyword research tools to check out related terms and get ideas for more specific keywords that you may have missed. Finally, make sure to add geo-specific modifiers like “near me” or “in [city]” if applicable to your business. Doing so will help ensure your keywords are as effective as possible.
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Why Are They Called “Long-Tail” Keywords?
Long-tail keywords are so named because they usually have more words in them – longer than the conventional three or four-word phrases that most people search for. They tend to be more specific and targeted, making it easier for searchers to find what they’re looking for, and providing businesses with more qualified leads. These keywords are often less competitive, meaning it is easier to show up at the top of a Google search results page when using long-tail keyword phrases compared to shorter, more generic ones. This makes them an excellent tool for driving organic traffic from search engines as well as optimizing campaigns on social media platforms such as Facebook Ads or Twitter Ads.
What Makes A Long-Tail Keyword So Great
Long-tail keywords offer a great advantage for online marketing professionals because they can be used to target very specific searches. They are typically more relevant and have higher conversion rates since they are associated with less competition than one or two-word phrases. Additionally, They provide an opportunity to rank quickly in search engines since there is likely less competition in comparison to popular phrases. This means that you can get your website noticed by potential customers earlier on in the process of their web searching journey. Moreover, using these keywords allows marketers to focus on quality over quantity when driving traffic to their website, which often leads to better engagement with visitors and higher ROI from campaigns targeting these types of keyword phrases.
How To Find Long-Tail Keywords
Long-tail keywords are the less competitive, more specific phrases that potential customers might search for when looking to purchase a product or service. They are an effective way to target potential customers who have already expressed interest in what you’re offering – and consequently, will be easier to convert into paying customers.
To find long-tail keywords related to your business, start by using keyword research tools such as Google Keyword Planner and Ubersuggest. You can use these platforms to look up topics related to your niche or industry and identify words with low competition levels. Additionally, you should consider running competitor analyses which will allow you to discover any relevant keywords they may be targeting that could benefit your marketing strategy too.
When searching for keywords, try to think of the language that customers may use when looking for your products or services. Consider using phrases and words related to location, product features, and customer preferences. By doing this, you can ensure that you’re targeting potential customers who are more likely to purchase from you as opposed to those who are just browsing online.
For example, if you own a yoga studio in London, rather than simply targeting ‘yoga classes’ – target keywords like ‘vinyasa flow yoga classes London’ or ‘restorative yoga classes central London’ which customers might search for when looking for specific types of yoga lessons in their local area.
Once you have identified potential keywords, you can begin to incorporate them into your content marketing and SEO strategies. This will help to boost organic traffic and increase your chances of converting customers.
The Two Types Of Long-Tail Keywords
Long-tail keywords can be divided into two categories: exact match keywords and phrase match keywords. Exact match keywords are specific, single words or phrases that exactly reflect the content of your website. They provide a more focused search result than broader terms since they are typically less competitive to rank for in organic search results.
On the other hand, phrase match keywords contain multiple words within one phrase and may include related variations of the same keyword such as synonyms or alternate spellings. These types of keywords allow you to capture traffic from searches that use slightly different phrasing or additional context but still refer to the same topic. In either case, long-tail keywords are a great way to capture more targeted website visitors and can help drive more qualified leads.
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